Our leading client in the retail FMCG sector is looking for a Head of Marketing to join their dynamic team.
Core Responsibilities: Brand and Marketing Strategy Implementation:
Lead the execution of the Brand and Marketing strategy to ensure consistency across all channels and initiatives.Marketing Campaigns:
Develop and execute targeted marketing campaigns that align with the overarching Brand and Marketing strategy.Social Media Marketing:
Oversee and guide the implementation of the social media marketing strategy, closely supporting the Digital Marketing efforts.Budget Management:
Set and manage the annual marketing budget, ensuring resources are allocated efficiently.Market Research and Data Utilization:
Conduct ongoing market research, leveraging internal and external data for campaign planning and optimization.Campaign Effectiveness Reporting:
Evaluate and report on the success of marketing campaigns using pre-defined KPIs, analyzing performance to drive future decisions.Marketing Performance Analysis:
Analyze key metrics (including campaign results, forecasts, competitive analysis, and consumer trends) to extract actionable insights for the marketing team.Job Specification: Stakeholder Management: Serve as the key liaison for the Marketing Director, ensuring regular meetings and updates are scheduled and managed effectively.Provide regular updates and insights to the Leadership Team, presenting campaign ideas, marketing activations, and creative materials for approval.Share findings from store visits (Company and competitors) with stakeholders during regular meetings.Annual Marketing Plan Development: Create and execute an annual marketing plan that aligns with the overall Brand and Marketing strategy.Prepare a quarterly campaign and content calendar for the Leadership Team, including seasonal campaigns, promotions, events, and activations.Take full responsibility for the planning, ideation, briefing, and execution of all seasonal and marketing campaigns, including Company Deals Campaigns and materials across print, radio, and digital.Use data insights and consumer research to inform and optimize marketing campaigns.Marketing Budget: Develop and manage the annual marketing budget, providing updates each quarter and presenting a detailed report at year-end.Work closely with the Traffic Manager to ensure the budget remains on track and regularly update stakeholders on progress.Team Management: Guide day-to-day operations of the marketing and creative teams, ensuring efficient resource allocation and timely delivery of all tasks.Implement processes and systems to improve efficiency and output, collaborating with the Traffic Manager to drive improvements.Use Monday.com to track the status of tasks and ensure regular updates from all team members.Oversee the Freelance PR team, setting objectives and ensuring deliverables are met on time.Creative Output: Provide clear, actionable briefs to the creative team for all deliverables related to projects, campaigns, and promotions.Allocate design responsibilities for each project and campaign, ensuring deadlines are met with support from the Traffic Manager.Oversee the creation of new creative assets, including campaign materials, out-of-home advertising, videos, radio ads, and packaging.Ensure all creative materials are in line with Company Brand Guidelines.Digital Marketing: Lead the implementation of the digital marketing strategy, collaborating with the Digital Marketing Manager to ensure alignment with the overall brand strategy.Ensure social media is integrated into all broader marketing campaigns and planning.Audience and Industry Insights: Conduct quarterly market research and continually review market shifts and competitor activities, adjusting the marketing plan as needed.Regularly perform consumer surveys and insights audits to track shifts in buying behaviors and trends, adjusting marketing strategies accordingly.Organize a team roster to ensure regular visits to Company and competitor stores every two weeks for insights.Loyalty Programme: Oversee the Company Rewards programme, driving campaigns to acquire new customers and maintain loyalty with existing cardholders.Manage all communications with loyalty programme members.Sponsorships and Events: Evaluate sponsorship partners, ensuring the effective execution of each partnership with the support of the Freelance PR team.Provide detailed reports to the Leadership Team with ROI insights after each sponsored event or partnership.Coordinate and manage all events, hosting and providing wrap-up reports on sales impact. This includes managing Monthly events.Requirements: A degree in Marketing.At least 10 years of experience in digital and marketing, with a focus on web, social media, and emerging technologies.Minimum 5 years in a similar senior marketing capacity.Experience within the consumer goods industry (FMCG) is a plus.Desired Skills: Strong knowledge of industry trends, market shifts, and consumer behavior.Deep understanding of marketing principles and market research techniques.Proficient in key marketing performance metrics and tracking tools.Tech-savvy with expertise in digital marketing tools (social media, analytics, SEO, email, etc.).Excellent skills in presenting, analyzing data, and creating actionable insights.
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