Job Description Resourcery is a professional service provider based in Cape Town providing a wide range of services to clients all around the world, including finance, marketing, analytics and legal support.
For this particular role, our client is an investment company with a wide range of businesses in Hospitality and Food & Beverage. The company is seeking a skilled and passionate Consumer Marketing Copywriter to connect with audiences through compelling, persuasive content.
As a Consumer Marketing Copywriter, you will create engaging and persuasive content designed to connect with a 25+ consumer audience.
Your focus will be on developing messaging that resonates emotionally, particularly for Food & Beverage brands, while supporting marketing campaigns aimed at building brand loyalty and customer engagement.
This role leans toward emotional intelligence-driven marketing rather than technical or performance growth copywriting.
Key Responsibilities Reporting directly to t he Marketing Manager you r duties and responsibilities will include, but are not limited to: Crafting persuasive and emotionally-driven content for marketing campaigns, social media, websites, and other customer-facing platforms, Developing consumer-centric copy that enhances brand identity, focusing on food & beverage brands targeting a 25+ audience, Collaborating closely with the marketing team to create messaging that aligns with brand voice and customer engagement strategies, Writing content that connects emotionally with consumers, fostering loyalty and long-term relationships, Utilising storytelling techniques to bring brands to life, focusing on consumer behaviour, desires, and preferences, Assisting in creating marketing collateral for product launches, promotions, and events, ensuring messaging resonates with target audiences, Staying updated with consumer trends in food, beverage, and lifestyle to keep messaging relevant and appealing.
Requirements Qualifications and Skills As an ideal candidate, you must have the following: A Bachelor's Degree or Diploma in Marketing, Communications, Journalism, or a related field, Minimum 5 years of experience in consumer marketing, content creation, or copywriting with a focus on persuasive communication, Strong ability to craft content that emotionally connects with consumers, especially within food & beverage industries, Experience writing for audiences aged 25+, with a deep understanding of how to tap into consumer desires and motivations, Excellent communication and collaboration skills to work effectively within cross-functional teams, A passion for food, beverages, and hospitality brands, Proficiency in English.
Benefits What we offer On our side, we offer... a dynamic work environment fostering personal growth and development, opportunities to work on exciting projects with international brands, being part of a dynamic and dedicated team to excellence, exposure to disciplines beyond your own skill set, a vibrant office space in Cape Town and a flexible work environment (hybrid work), a very competitive compensation package.
Are you Interested?
We are looking forward to receiving your online application including your CV and a cover letter.
Resourcery is an equal opportunity employer.
We encourage candidates from all backgrounds to apply.
We will give preference to previously disadvantaged individuals.
Requirements Qualifications and Skills As an ideal candidate, you must have the following: A graphic design qualification, Minimum 7-10 years of relevant work experience as graphic designer, Expertise in the most common state-of the-art graphic design tools incl.
Figma and Adobe Suite, Can execute ideas quickly and have no issues to plan your time around deadlines, Work autonomously, manage yourself and are proactive and self-motivated, Excellent organisation skills and are comfortable working collaboratively, Proficient in English fluently and have excellent communication and interpersonal skills, Have a holistic perspective of design and the purpose it serves in our business, Having prior experience in or a strong affinity for Hospitality and Food & Beverage is a plus.
