We are seeking a detail-oriented and results-driven Marketing Specialist to manage digital tools and support acquisition channels. This role is ideal for a professional with a solid background in digital marketing, a strong understanding of Marketing Technology, and a passion for driving impactful marketing campaigns.
Key Responsibilities: Manage and optimize marketing and digital tools, including analytics dashboards, campaign management systems, and acquisition platforms.Assist in executing and overseeing marketing technology projects, working closely with cross-functional teams to ensure timely and successful delivery.Develop clear and comprehensive creative briefs and collaborate with internal and external teams to produce assets that align with brand guidelines and strategic goals.Oversee the acquisition approval process, ensuring campaigns meet all compliance requirements and are executed on time.Provide operational support for various acquisition channels (PPC, affiliate, social media), ensuring campaigns are correctly set up, tracked, and optimized for performance.Manage, troubleshoot, and optimize tracking links across acquisition channels, ensuring accurate attribution and performance tracking.Oversee the execution and monitoring of promotional bonus campaigns, ensuring effective engagement and optimization of customer acquisition strategies. Key Skills & Experience:
Degree/Diploma in Marketing, Communications, or related field1-3 years of experience in digital marketing or Marketing Technology, ideally within iGaming or e-commerce sectors.Strong understanding of digital marketing channels (PPC, SEO, social media, affiliate, display) and their role in customer acquisition.Proficiency with digital marketing tools such as Google Analytics, CMS platforms, and campaign management systems.Proven project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.Strong analytical abilities, attention to detail, and the ability to collaborate effectively across teams. EE Disclaimer: All positions will be filled in accordance with the company's Employment Equity plan. We encourage people with disabilities to apply.
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Salary: RNegotiableJob Reference #: 1146291