Marketing Specialist / Digital Marketing Specialist

SKILLS AND QUALIFICATIONS: Excellent analytical skills Good communication and interpersonal skills Attention to detail for precise analysis of data Critical thinking and problem-solving skills Ability to work under pressure and motivation to succeed in competitive environment Ability to work with teams and independently Time management and multitasking skills with the ability to prioritize tasks Grade 12 Degree / Certificate in Marketing would be advantageous REQUIREMENTS: Valid driver's license Minimum 2 year experience as Marketing Specialist Thorough understanding of marketing elements Experience in marketing data analytics and tools Computer literate: MS Office, Marketing Software (Adobe, CRM, Canva, etc.) Social Media (Facebook, LinkedIn, Instagram, Pinterest, YouTube, etc.) Well-organized and detail-oriented Exceptional communication and writing skills Commercial awareness with a creative mind DUTIES AND RESPONSIBILITIES: Conduct market research to identify customer trends, competitor offerings and demographic data Brainstorm and develop innovative marketing campaigns Assist in outbound or inbound marketing activities Establish and maintain relationships with new and existing clients through networking and prospecting Discover effective marketing and promotional channels, including media platforms to be used to relay product and service messages to clients