Advance Your Career at Planstin Located in Southern Utah, Planstin is at the forefront of benefits administration and business services. We simplify health insurance for employers and individuals, emphasizing cost-effectiveness and excellent service in a complex market. As our company grows, we're looking for talented individuals eager to progress in their careers.
Position Overview: Planstin Administration is looking for a strategic and results-driven Marketing Product Coordinator to take ownership of the marketing efforts for a key product line within the company. This role requires strong leadership, cross-functional collaboration, and a deep understanding of product marketing in the health and employee benefits space. Reporting to the Director of Marketing, the Marketing Product Coordinator will drive the strategy and execution of marketing initiatives, ensuring the product line's success and growth within the market.
Key Responsibilities: Product Line Strategy & Ownership: Lead the development and execution of a comprehensive marketing strategy for the assigned product line. Conduct market research and competitive analysis to identify trends, opportunities, and potential risks related to the product. Work closely with the product team to align marketing strategies with product enhancements, positioning, and launches. Campaign Management & Execution: Develop and oversee integrated marketing campaigns that drive product awareness, engagement, and adoption. Coordinate with internal teams such as design, content, and digital marketing to ensure consistent messaging and successful execution of marketing initiatives. Monitor the performance of campaigns, providing insights and recommendations for optimization. Cross-functional Collaboration: Collaborate with sales, product development, and customer service teams to gather feedback and refine product messaging. Ensure alignment between marketing, sales, and product objectives to drive product success. Act as a liaison between the marketing team and other departments to ensure the smooth rollout of new product features and updates. Reporting & Data Analysis: Analyze and report on product marketing performance, including key metrics like market share, lead generation, and conversion rates. Utilize data to inform decision-making and adjust strategies to improve product success. Provide regular updates to the Director of Marketing and executive leadership on product line performance. Market Awareness & Thought Leadership: Stay informed about industry trends, competitor products, and customer needs. Represent the product line at trade shows, conferences, and other events to build relationships and increase visibility in the market. Create thought leadership content and work with the content marketing team to position the product line as a leader in the industry. Qualifications: Bachelor's degree in Marketing, Business, or a related field. 2+ years of experience in product marketing or marketing leadership, preferably within the healthcare or employee benefits space. Strong project management skills with a proven track record of managing complex marketing initiatives. Exceptional communication skills, both written and verbal, with the ability to present ideas clearly and concisely. Experience in using data and analytics to inform marketing strategies and measure success. Ability to work cross-functionally and manage multiple stakeholders effectively. Proficiency in marketing tools and software (e.g., CRM, project management platforms, analytics tools). Experience in the insurance or health industries is preferred. Why Join Planstin? As a Marketing Product Coordinator at Planstin, you'll have the opportunity to take charge of a critical product line and make a lasting impact on its success. You'll be part of a fast-growing, innovative team that is dedicated to providing top-tier employee benefits solutions. If you're passionate about product marketing and thrive in a collaborative environment, this role is for you!
Planstin's Employee Benefits: 13 paid holidays plus 2+ weeks of paid time off to balance work and life. Comprehensive insurance coverage including health, dental, vision, and accident plans tailored for your well-being. Invest in your future with a 401k plan backed by a solid 4% match from us. Enjoy the simplicity of weekly paychecks along with the perk of free snacks and regular lunches available onsite. Take your career to new heights with our dedicated training programs and a team environment that's all about support and growth. Build strong connections with colleagues at our frequent, fun team-building events.
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