Marketing Manager

Key Responsibilities Develop and execute marketing strategies to promote products to wholesalers, retailers, and consumers. Lead market research to identify trends, customer preferences, and competitive activities. Create and implement advertising, PR, and digital campaigns to drive sales and improve brand recognition. Collaborate with sales, product, and operational teams to ensure alignment in marketing objectives. Manage marketing budgets, track campaign performance, and report on ROI. Oversee content creation for website, social media, and other marketing materials. Build and maintain relationships with external partners, media outlets, and industry influencers. Ensure compliance with industry regulations in all marketing materials and campaigns. Requirements Bachelors degree in Marketing, Business, or related field. Minimum of 3-5 years of experience in marketing, preferably in the food production or agriculture sector. Strong understanding of the abattoir or meat processing industry is a plus. Proven experience in digital marketing, brand management, and market research. Excellent communication, project management, and analytical skills. Ability to work independently and in a team-oriented environment. Knowledge of industry regulations and food safety standards is advantageous. Proficiency in marketing software, CRM tools, and social media platforms.