Key Accountabilities/ Principal ResponsibilitiesMarketing & Branding FunctionsEvaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.Oversee, review and implement all marketing, advertising and promotional activities.Responsible for the marketing of company products and services to the right market whether B2B or B2C.Align digital marketing strategies with broader organisational objectives by collaborating with other divisional heads.Develop an annual marketing plan in conjunction with the business divisions detailing the yearly activity to meet agreed company objectives.Manage all aspects of print production, receipt and distribution.Achieve frequent, timely and positive media coverage across all available media.Manage the entire product line life cycle from strategic planning to tactical marketing activities.Conduct market research in order to identify market requirements for current and future products.Develop and implement a company-wide plan to push service for marketing purposes, working with all departments for its execution Digital MarketingWebsite management and reportingPresent digital marketing initiatives to key company stakeholders.Plan and manage all digital marketing activities aligned to agreed marketing objectivesEnsure that Websites are current and ranked in the top 3 list of companiesManage Linked-in and social media platformsResearch, track, and analyse consumer behaviours and trends and implement research into digital marketing strategiesConduct testing and analyse digital performance data, implementing changes based on test results to enhance effectivenessIdentify, analyse, and measure trends and content to assess how well its performing and optimize user experience Financial ManagementDevelop and manage budget, ensuring resources are allocated effectively to achieve marketing and brand awareness targets.Deliver all marketing activity within the agreed budget.Allocate resources effectively across various marketing channels.Conduct cost-benefit analyses for new digital marketing initiatives to determine their feasibility and potential return on investment.Ensure that all financial management practices within the marketing sphere adheres to the Companys policies and procedures People ManagementLead, mentor, and develop a high-performing team of digital Provide guidance, support, and ongoing training to ensure team members meet and exceed performance targets.Encourage frequent knowledge sharing between team members.Determine and analyse development needs for the team and ensure that identified training requirements are budgeted for and executed.Salary: R Job Reference #: 1145934