Job Description: Marketing ManagerPosition : Marketing ManagerDepartment LCB: MarketingLocation : Cape TownReporting to : Marketing ExecutivePurpose of the Role It is the role of the Marketing Manager to strategically drive the LCB portfolio of Brands and provide leadership, guidance, and support to the brand team. This role includes the direct management of projects and procedures and being the guardian of the brand image in the SA marketplace. A profound knowledge of the SA market coupled with a strong understanding of the working processes surrounding the Brand marketing operations provide the basis for the Marketing Manager to define and clarify the strategy and vision of the brand. The Marketing Manager is responsible for building brand principal relationships and communicating and sharing the marketing vision within the wider departments to ensure the strategy is executed impeccably and timeously across all elements of the marketing mix. It is also the responsibility of the Marketing Manager to ensure that any strategies implemented by the SA market are shared in good time and with sufficient detail to the International Marketing team and the Executives responsible for SA. The Marketing Manager together with the Brand Manager is responsible for execution of the annual marketing calendar which includes enabling the Sales Team in the execution of all brand plans, being the custodian of achieving the wholesale number together with the Brand team and ultimately grow market share and brand desirability in South Africa. KEY RESPONSIBILITIES Resource Allocation, Leadership, Coaching and Motivation• Partner with the sales team to provide the necessary tools to drive market share growth across all retailers.• Provide direction to the Sales, Retail, Training, Brand team members and Retailers as necessary to ensure the image of the brand is maintained while executing the marketing calendar.• Liaise closely with the Marketing Executive responsible for SA to set clear priorities between projects.• Work closely with the National Commercial Sales Manager to establish best marketing and merchandising practice within the retail space that can be rolled out to influence other accounts throughout SA via the Regional Sales Manager.• Manage workflow between Brand Managers and Marketing Assistant.• Drive sell-out growth to achieve wholesale budgets with both the retailers and the Brand teams. Marketing Expertise and Business Intelligence Analyse the market to gain a full understanding of the SA marketplace, to include:• Review of brand performances on a strategic level with the National Commercial Sales Manager to identify opportunities within the marketing calendar and within the retail space.• Review of trends and occurrences within the SA market to share with international brand offices and key members of the SA team on a bi-annual basis if relevant. Leadership of the Strategy and Vision Define the annual strategy for the brand with the Brand Manager and Marketing Executive: Definition of Strategy• Set up and manage an annual process for defining the brand's strategy Y+2.• Work closely with the National Commercial Sales Manager to agree the sales plan by retailer by door alignment with the brand sales plan for Y+2.• Review working process within the Training, Sales and Retail team members to increase planning and efficiency in delivering the strategy.• Manage and plan the financial implications of any strategic and local SA projects to ensure working budgets accurately reflect the investment strategy. Execution of Strategy• Ensure consistency in management of products and all elements of the marketing mix across Fragrance & Beaute.• Constant re-evaluation of all processes relating to the execution of the marketing calendar to ensure progress is made in the efficient delivery of all strategy. Oversee the Development of the Media and Trade Marketing Strategy Assist in defining the strategy for and oversee execution of the communications plan: Definition of Strategy• Define the brand's media and growth objectives each year in conjunction with the General Manager and the International Brand Head.• Agree and share these objectives within the broader SA team to ensure maximum exposure via Paid, Owned and Earned in all strategic campaigns. Execution of Strategy• Ensure any changes to strategy are communicated regularly through formal meetings set throughout the year.• Manage the coordination of all media plans and retailer trade plans throughout the current year of operation.Product Forecasting• Ensure proper process in the evaluation of all product and tester forecasting.• Understand the business mix by category and key line analysis and use this to drive accurate forecasting methods by category.• Drive the introduction of a monthly forecast review to compare significant differences of Actual vs Forecast and Out of Stocks so these learnings are shared internally with the Marketing and Sales Executive on a quarterly basis.• Monitor forecasting results in conjunction with the budget at Budgeted and Forecast level. Brand Budget• Develop, set and monitor brand sales plans together with the Brand Manager.• Together with the Brand team, ensure plans are in place and executed to achieve the wholesale target by brand monthly.• Review A&P spend monthly and annually in accordance with Brand strategic objectives.• Review the sales and A&P budgets to ensure costs can be analysed monthly and by campaign by the Brand team.• Ensure a synchronised approach to all aspects of budgeting across all categories.• Ensure smooth and controlled management of the working budget.• Set monthly review meetings with the Marketing Executive to review the budget and ensure appropriate actions.• Review all budget detail & ensure improved accuracy of budget reporting and coding (invoices, purchase requisitions) with the Brand team.• Ensure future use of the "budget support documents" across Fragrance and Beaute i.e., Recons, New Product /Disc files, price increases, etc. Stakeholder Engagement and Management• Develop and maintain key relationships with respective brand principals to ensure longevity of partnership and maximise brand support in the market.• Develop and maintain relationships with our retailers to ensure maximum brand growth.• Effectively manage brand principal's expectations and negotiations on all elements of the business.• Ensure through effective negotiation, maximum support is given to our brands in terms of distribution, space, location, stock, promotional and marketing support. Team Leadership• Lead the brand team to work in partnership with all stakeholders (internal and external) to ensure effective and successful management of the division as a whole.• Lead the team to develop, execute and deliver on marketing and sales budgets.• Lead the team to develop long term and short-term strategies to maintain and grow market share and brand awareness.• Build a high-performance team culture through effective performance management, individual development, and reward and recognition mechanisms resulting in growth and job satisfaction.• Actively drive and model company values of people, passion, purpose and performance.• Ensure effective communication mechanisms are in place to drive efficiency, clarity and focus.• Develop and implement systems and processes that drive productivity and efficiencies within the team. COMPETENCIES•Coaching and Leadership•Deciding and Initiating Action•Working with People•Writing and Reporting•Persuading and Influencing•Planning and Organising•Delivering Results & Meeting Customer Expectations•Adapting and responding to change•Coping with pressures and setbacks•Analysing•Entrepreneurial and commercial thinkingSKILLS• Strong understanding of Brand management & Marketing concepts• Willing and able to work on both strategy and operational subjects• Attention to detail• Proactivity, adaptability & flexibility• Multitasking• Strong interpersonal skills• Negotiation skills• Communication skills• Business acumen• Leadership skills MINIMUM REQUIREMENTS/QUALIFICATIONSBusiness/Marketing degree8 years relevant experience in the cosmetics industryLeadership experienceProficient in Word/Excel/PowerPointMust have own carMust be willing to travel locally and internationally
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