Are you an experience marketing manager, who knows how to generate leads and has a passion for the South African bush? Bushwise Field Guides, part of the GVI Group, is hiring a marketing manager to take our digital, outreach and print marketing to the next level.Start Date: September - October 2024Location: Remote (or hybrid in Cape Town or Hoedspruit)Type of role: Full-time, permanentReports to: Head of Communications About Bushwise Bushwise is the leading field guide training provider in Hoedspruit, South Africa. It is the exclusive provider of the International Field Guide Association (IFGA) standard and its courses are aligned with Cathsseta qualifications. Courses are either in-person at our campuses in the South African bush, or online via distance learning. Students can become qualified field guides with us, ready to enter the safari industry.GVI is our sister organisation, an international social enterprise that offers conservation and community development programs in 13 countries, led by our teams and experts from the communities we operate in. About the roleAs marketing manager with Bushwise, you'll engage closely with a diverse and global team of marketing professionals on high-quality campaigns and projects to generate high-quality, sales-ready leads. You'll also work closely with our Bushwise operations team to understand existing courses, initiatives and new program offerings and communicate these to our target audience. This role is for someone creative, proactive, organised, collaborative, self-motivated and ready to contribute to meaningful work. Specific responsibilitiesIncreasing lead volume through effective marketing strategies.Raising brand awareness and online presence through the leadership and ownership of projects across all channels including website, digital campaigns, brochures, social media, email, paid advertising, SEO, external outreach and more.Conceptualisation and creation of content for all channels, including engaging and collaborating with internal teams and external agencies, in line with brand identity.Generating new, high quality, sales-ready leads through digital and print campaigns, referral campaigns, ad-hoc promotions, social media, and more.Providing insight into the field guide/lodge industry in South Africa to ensure that campaigns and content speak to our key audience.Managing the Bushwise newsletter, including research, copy creation, design, audience management, and scheduling.Representing Bushwise at events including school days, career fairs, presentations, virtual and in-person open days, and more (may involve some travel).Providing insights and strategic direction to the social media team to create compelling content across platforms.Ongoing analysis of data and insights, trends and competition, to inform decision-making and optimise campaigns.What we're looking for5-6 years experience in marketing and communications, ideally with agency and paid media experience.Bachelor's in marketing, communications or a related field.Knowledge of or passion for the safari industry and field guide training in South Africa.Strong leadership and management skills, with the ability to guide and mentor others.Proven track record of developing and executing successful digital marketing campaigns.Experience in all aspects of digital marketing, including paid and organic campaigns, SEO, social media, email marketing, lead generation, outreach, etc.Creativity and innovation, with the ability to develop fresh and relevant marketing campaigns and stay up to date with industry trends and competitors. Experience with project management and remote work tools including Trello, GoogleSuite, MailChimp, Figma, Frame.io.Experience with updating website content (ie, Wordpress or Wix).Confident speaking in front of groups and in presentations (virtual and in-person).Attention to detail, ability to multitask, organised and proactive.BenefitsHere's what our global team enjoys:Half days on the first Friday of each quarterCollaborative, flexible cultureTransparencyWe laugh a lot, genuinely care about and support each other, and do the occasional dress-up To applyPlease send your CV, portfolio, and a cover letter stating why you feel you would be best suited to this position at Bushwise. Please note that as this is a marketing and communications role, only original cover letters will be considered.Please note: We will do our utmost to respond to all applicants, however, given the large volume of applications we receive, this isn't always possible. If you do not hear back from us within three-four weeks, please take it that on this occasion your application was unsuccessful.
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