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Role Purpose/Business Unit:
To deliver and execute on the segments marketing plan, across the various business units in the region. To drive operational initiatives within the region to drive market growth through data-driven insights and competitor analysis, in order to shape innovative campaigns and enhance brand positioning.
Your responsibilities will include:
Planning, execution and evaluation of regional segment marketing plans and implementation into the channels.
Drive brand objectives with external service agents, media, and other key role players.
Report on monthly advertising, sales, and promotion budgets, track to ensure positive ROI.
Conduct post campaign evaluations on all promotional and marketing activations to determine implementation effectiveness and return.
Monitor the use of the Vodacom brand at events, sponsorships, and promotions for consistent application and visibility, ensuring compliance according to CI, standards, policies, and procedures.
Provide support with regional advertising and branding – billboards, branding rollouts, pop-up store locations, regional radio stations etc.
Conduct comprehensive market analyses to identify trends, assess competitor landscapes, and leverage insights for targeted campaigns, ensuring sustained growth and competitive positioning.
In depth understanding of / and implementation of segmentation across business units within the region.
Brief in artwork and drive bookings and execution of schedule as per Segment requirement.
Book media for all regional adverts across all business units.
Drive ATL (above the line) and BTL (below the line) campaigns to support Channel and VB Sales.
Drive and support national campaigns for the region.
Responsible for implementing channel deals, trade activations, pricing and propositions within region.
Post-paid regional deals to be developed and implemented.
Utilize insights provided by the Insights team and propose and implement solutions to ensure gap closure through the development of competitor activity plans.
The ideal candidate for this role will have:
Matric / Grade 12, and
3-year commercial/marketing/sales diploma or degree (NQF 6 or higher) or SAQA accredited equivalent.
3-5 years of relevant experience (essential).
Valid Driver's license (essential).
Core competencies, knowledge and experience:
At least 3 – 5 years' experience in brand management, retail marketing and sales.
Functional Marketing experience across ATL, BTL, experiential marketing, media, PR, etc.
Analytics to measure effectiveness of marketing.
Critical Thinking and problem-solving decision making.
We make an impact by offering:
Enticing incentive programs and competitive benefit packages.
Retirement funds, risk benefits, and medical aid benefits.
Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies.
Closing date for Applications: 20 August 2024.
The base location for this role is Nelspruit / Mbombela.
The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.
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