About The JobTo grow the top line of the brand and to meet budget targets. This involves taking accountability for the brand, including providing a clear sense of direction on the brand to the rest of the team, while keeping people accountable on delivery.About YouKEY AREAS OF RESPONSIBILITYPlanning and StrategyGather and analyse company and market information for input into the development of the long term brand strategy.Take accountability for short-term brand planning and execution; based on the long term brand strategy.Develop action plans to achieve budgeted volumes and profit.Drive the short and longer term strategy through the marketing team, taking accountability for the team's project planning and implementation.PerformanceMonitor sales performance (volume, value, profitability) of brand.Actively identify and explore possible opportunities for growth within the brand, and include in the team's implementation plans to improve volume and profitability.Lead product and concept development, that is tailor made for specific target markets.Product ManagementDevelop and implement new product launches.Monitor product profitability and make adjustments to brand plans, where required.Drive innovation, extension (growing the brand) and renovation (changes made to the brand).Anticipate potential project breakdowns, and solve them before they translate into a problem.Brand ManagementTake overall accountability for the success of the brand portfolio.Drive the objectives of the strategy through the operations of the team.Become the interface between the Marketing Director and the team.Influence the decisions of the marketing team, and present ideas to the Director.Oversee the activities of all internal and external stakeholders to drive the communications strategy.ResearchDrive research requirements with the S&I Team, to analyse overall product and market trends to inform the strategy and objectives.Work with the Marketing Director and S&I Manager to identify and anticipate media trends, and implement media innovation into the business.IntegrationManage cross functional relationships to deliver marketing objectives including R&D, Commercial, Finance, Production, Supply Chain and sales.Ensure fluid communication between trade marketing and the team to ensure the successful implementation of brand plans, relaunches, packaging changes, and other marketing initiatives.Understand the Industrial processes related to the Brand Portfolio to assist in providing accurate information to R&D, and in the successful implementation of marketing initiatives.Budgets and Marketing ExpenseBe accountable to the Marketing Director for the successful management of the budget.Oversee the day-to-day management of the budget by relevant team member.Analyse the P&L of the brand to ensure profitability of the brand.Assist the Marketing Director in the budget setting process.Attend the monthly meeting to ensure that the relevant people are held accountable for their respective budgets.Management and LeadershipManage and motivate the team in the delivery of team objectives.Conduct internal performance management and IDP processes fairly and consistently, resulting in transparent succession planning and specific development areas.Recruit for vacancies within the team.Facilitate the setting of team objectives.Mentor and coach team members, as required.Level Of Competence RequiredCompetenceLevelPassionately listens & understands stakeholders - 3Brand vision, strategy and positioning - 4Business strategy, planning & performance management - 3Collaborates, co-creates, manages projects, maximises partnerships - 3Integrated communication strategy development - 4Media strategy and execution - 4In-store marketing for shoppers & trade/customer partners - 4Consumer and Community Relationship Marketing - 3Product knowledge & formulation - 3Business model, product & packaging renovation and innovation - 3QualificationsAcademic and Trade Qualifications3-year Marketing or Business-related degree.Honours or post-graduate qualification in marketing is an advantage.Work Experience And SkillsMinimum of 7 years' experience in Brand Management and FMCG.1 - 2 years of managing individuals or a marketing team.Proven ability to filter and cascade top-down feedback.Previous experience in managing P&L and conducting ROI.Previous experience in working within a cross-functional team is required.Advanced communication skills (written, oral and listening).Excellent presentation skills.Project management.Computer skills (MS Office, Powerpoint and Excel).Proven commercial acumen.Proven track record of networking abilities.Previous conflict management experience.Personal Characteristics and Behavioral TraitsStrong leadership ability and skills.Credible and authentic.Strategic thinking and problem-solving abilities.Ability to express views in a constructive manner.Goal-oriented.Action-oriented.Ability to lead a team positively and enthusiastically.Ambitious and driven to succeed.Ability to successfully manage a project to the end.Flexible and adaptable with ideas when changes occur within the plans and/or work environment.Passionate about the product/product portfolio.Ability to stay focused and clear-minded under pressure.Resilient.About UsFor more information about Danone, our culture, please explore careers.danone.com.We offerA job which could easily turn into a career in Danone. We believe everyone is born with superpowers, something which comes natural to you. We know this uniqueness is something which brings both excellence as well as energy, so we believe in all Danoner's potential and when we build careers based on these superpowers and when we develop everyone's potential to the fullest magic happens. This is how we like to see Talent Management in Danone.This is a highly visible position within Danone; you will interact with Internal - Marketing, Sales Supply chain, SSD and External - Suppliers, CO-packers. Challenge, innovate, convince and find alignment when needed. This role has no direct reports.
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