Key requirementRelevant qualifications3 years experience in a similar role in the Automotive sectorDemonstrate experience working with global brands, strategic planningDemonstrate hands on capability with sufficient technical/ product knowledge to interface successfully internally with sales, franchised dealers, service departments and externally with OEM marketingFully conversant with media buying, conference organizing and web functionalityKeep up to date with in-market intelligenceKey responsibilityPrepare and execute the annual marketing strategy, plans and the management of the agreed budgetLeadership of the marketing communications team Develop longer term Automotive marketing strategy (B2G,B2B,B2C, digital) utilizing and enhancing OEM strategy and materials to build strong brand awareness and consideration across all brands and productsProvide the planning and leadership to the marketing department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the marketing planAssume overall responsibility for developing the annual marketing plan for the organization, for strategic market planning, market research programs, field for activities and control of the marketing budget.Ensure marketing plans are consistent with OEM strategies and plans and fully utilize OEM resources and materials, ensure that all plans are claimed monthlyPrepare new product marketing plans for product introductions in cooperation with senior management, colleagues in Automotive and OEM'sBrand development and management for the Automotive portfolioEvent management (B2B, Digital, Retail)Establish a system of reports and communications for all information from the marketing team to the sales team for feedback and request from the sales team to the marketing teamManage all external and internal communications for the companyDevelop ongoing liaison with key market personnel and other organizations to ensure that significant developments in the field are identified and monitoredEnsure that the systems and tools are in place whereby all sales and marketing staff including sales reps are familiar with marketing programs, support services and promotional programsProactively develop and maintain good vendor relationships with key members of the advertising print and media companiesMarketing budget management
