As a Marketing Manager you will be responsible for creating and implementing marketing strategies and plans.
The role will include, but not limited to:
Develop and execute comprehensive marketing plans to improve the acquisition of qualified customers that meet our criteria.Utilize the CRM database to convert previous customer inquiries into qualified prospects through targeted marketing campaigns.Collaborate with the portfolio team to align marketing strategies with business objectives and sales targets.Drive go-to market efforts of tailored productsManage online marketing initiatives, including website content, SEO, SEM, and online advertising campaigns.Oversee social media marketing efforts to engage with our target audience and drive brand awareness.Utilize Google Ads and other online advertising platforms to reach potential customers effectively.Cultivate relationships with referral partners to generate qualified leads and increase customer acquisition.Analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize strategies accordingly.Events creation, coordination and attendance of programmes, as well as 3rd party hosted gatheringsInternal communications Desired Skills and Experience Bachelor's degree in Marketing, Business Administration, Politics, Philosophy, and Economics (PPE), or a related field. Master's degree preferred.Minimum of 5 years of experience in marketing, with a focus on B2B marketing.Ability to research and understand context to inform strategyStrategic thinker with the ability to innovate and adapt to changing market dynamics.Proven track record of developing and implementing successful marketing strategies that drive business results.Strong analytical skills with the ability to interpret data and make data-driven decisionsContent Writing skillsGoogle AnalyticsCRM software systemsWordPress Themes experienceProficiency [or ability & willingness to learn] with various marketing platforms & marketing software toolsExcellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.Required Disposition Someone who is happy to work alone, but also comfortable in a teamCuriosity with constant holistic learningProblem solverTake initiative and responsibilityManaging priorities effectivelySomeone who is self-awareAn eye for detailTechno savvyTeam playerSomeone who wants to contribute to building South AfricaEmpathetic to the struggles of entrepreneurs and SMEsRemuneration: R45 000 CTC [medical aid, provident fund, etc]Application Requirements: CVCover/Motivation LetterYou will be required to fill in a questionaireIndustry Financial Services Employment Type Full-time and Onsite (Not remote)
