Digital Marketing Specialist

Duties will include but not be limited to: Planning, implementation, and optimisation of marketing activities that support the companys outbound and inbound lead generation efforts:Integrated marketing campaigns across all digital touch points in an effort to support brand, revenue and growth goalsImplementation and optimisation of:Google advertising campaignsOrganic and paid social media posting and advertisingEffective on-site and off-site Search Engine optimisation (SEO) strategies with a strong emphasis on a mobile-first user experienceEmail campaigns offering high quality educational content with the goal of generating new leadsCorporate websites: Using analytics to inform content and structure updatesAnalyse digital data & website analytics to draw key recommendations around website optimisation and digital marketing campaignsSocial media: Community management for corporate and executive social media accountsOversee, plan and deliver content across different platformsOutbound & Inbound digital lead generation:Digital advertising campaigns, e-mails etcMaintain digital dashboard of several different accountsCoordinate with marketing, sales and solutions teams to create, plan and implement online marketing campaignsRequirements:Bachelors degree in Marketing, Business Administration, Communications, or a related field.Minimum of 3-5 years of proven experience in digital marketing or a related role, demonstrating a track record of successful digital campaignsHands-on experience with a variety of digital marketing channels including SEO/SEM, social media marketing, email marketing, and content marketingExperience / Certifications in WordPress, SEMRush, Google Business, Google Ads, Google Analytics, Google Search Console, LinkedIn, LinkedIn Ads, Meta Business, Facebook, Instagram, Threads, X and YouTubeExperience with marketing automation tools and CRM software