Main purpose of position:
Develop a Marketing strategy and marketing plans, oversee the implementation and execution of the various efforts associated with the marketing plan, including evaluating the results, spearheading market research efforts, and coordinating initiatives across a variety of channels, to support long term growth for the business and promote Carrol Boyes and its extensive range of products
Duties
Responsible for developing the Marketing Strategy and ensure implementation
Set Quarterly and Annual KPIs for Marketing team: Sales, Conversion, Customer Growth (Existing / New), statistics pertaining to Comms, PR, Advertising, Paid Marketing and social media
Build marketing campaigns to support specific marketing objectives across different channels and segments in support of overall strategic marketing plan- creating monthly plans to meet annual budgets
Market through various channels, and segment databases working with large data sets
Drive increase in customer database, showing growth on existing and new customers across all channels
Develop and implement CRM strategies to drive customer acquisition, retention, and customer lifetime value
Develop business cases for marketing campaigns at the proposal stage and make recommendations on marketing tactics
Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
Partner with creative team, channel sales teams, and external agencies and vendors
Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
Monitor and analyse conversion rate and propose improvements and optimization on investment in ad-spend
Drive brand awareness and revenue across all marketing channels (PR, Email Paid media and Social media)
Identify and evaluate new digital technologies and use web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising
Develop specific campaigns to create and maintain high levels of customer engagement
Responsible for all project management, managing multiple teams and department heads to ensure customer needs are met in a consistent, and exceptional way
Oversee all PR, Media and Communications plans, as driven by PR & Communications Manager
Measure, analyse and report on performance of marketing campaigns, KPIs and ROI
Provide analytical and valuable insights to optimize tactics and drive continuous improvements
Produce timeous, accurate and concise monthly reporting covering all key Marketing metrics
Effective weekly reporting on marketing KPIs in weekly sales meetings
Manage the customer database and ensure data integrity of analytics
Build and present reports on quarterly results and insights to the ExCo Team
Manage the marketing budget effectively allocating resources to maximize ROI
Manage all budget reconciliations to achieve overall plan
Manage and track digital marketing budget and adjust plans as necessary to stay within budget
Deliver PIR's to measure ROI and assess efficacy of campaigns
Mentor and coach' staff to identify training needs and improve overall skill levels
Lead, mentor, and develop a team of marketing professionals, fostering a culture of collaboration, creativity and excellence
Ensure that personal development plans are in place
Ensure adequate and appropriate departmental infrastructure in place to ensure optimal operational efficiency
Provide guidance and support to ensure the successful execution of marketing initiatives
Minimum Requirements
5+ years
experience in building complex marketing programmes and reporting on the results
Exposure to direct response marketing
Digital Marketing
Using a CRM platform
3 years
Managing teams
