Marketing General- Strong focus on PR and promoting the newly renovated hotel on all platforms - Conceptualisation of the hotels Marketing and Communications Strategy inconsultation with the Area Marketing & Communications team and GeneralManagers - Monitor trends in all relevant media to ensure brands and hotels are up to datewith market and monitor competition activity in media - Ensure close relationships with relevant media to ensure cost effective andcreative ways to increase brand awareness and effective campaigns andactivities.
Online – Offline - Local adaptation of Corporate, Area and Regional campaigns - Identify potential outbound promotional opportunities together with ASO.
- Ensure a coherent brand message and tone of voice - Deliver creative, innovative and effective advertising, collateral, sales toolsfor each of the hotels.
- Responsible to ensure all text content, imagery, videos on owned and 3rd partyB2C and B2B channels are on brand and content scores are at 100% and regularself-audits are in place.
- Ensure all tools and systems available and recommended by RHG are used(mandatory and optional) - Work closely with sister hotels in the city / country to increase synergies PR & Communications - Develop and implement PR, digital communication and social media plan topromote the hotels and brand within the media landscape in the hotelsidentified key feeder markets, in cooperation with the Area Support Office - Serve as the liaison between Area Support Office and the hotel team on allcommunication matters - Promote the hotels, brand, destinations and hotel spokespersons through socialmedia network, trade shows and all media and influencer activities and events - Research and seek innovative PR (online and offline) opportunities, includingidentifying opportunities for the placement of stories and the promotion ofspokespeople - Direct any local PR agencies in terms of managing the brief, the pitch andappointment process and working closely with the agency to achieve thestipulated PR objectives.
- Develop and maintain media and influencer lists for use on regional basis inliaison with the corporate PR agency and Area PR team.
- Write, edit and submit news releases to the media within the hotel's key feedermarkets, domestic, etc.
- Ensure hotels and brand awareness and positioning using relevant partnershipconnections and institutional PR within the local community.
B2B and B2C Marketing - Establish the annual B2C and B2C Marketing plans for thehotel - Set up of all B2C and B2C tacticaland brand marketing activities for Corporate & MICE and Leisure Ensure a coherent brand message and tone ofvoice Deliver creative, innovative and effectiveadvertising, collateral, sales tools Develop online content for B2B and B2Cactivities- Develop targeted consumer acquisition, retention & engagement plan B2B and B2C databases Direct marketing communication Leverage the Radisson Rewards program:individual members, MP, Travel agents and travel arrangers- Develop cost effective media plan- Manage & develop strategic B2B and B2C partnerships & sponsorships- Monitor consumer data, ROI leisure campaigns, market research,… CRM and Loyalty - Ensure effective database management in each hotel, separately - Establish procedures in order to increase database in the hotel's several guesttouch points and use it effectively to communicate messages and also to add inCentral Marketing Database - Support the hotel in order to reach enrolment goals for Radisson Rewards andvarious RHG Loyalty programs in cooperation with ASO.
- Drive Radisson Rewards for Business in cooperation with ASO - Ensure effectiveness of Loyalty Programmes in general including insurance ofmember engagement and support of acquisition of new members for various RHGLoyalty programs Branding - Ensure each hotel is aware and in line with company brand standards - Carry out regular audits for brand standards and compliance - Ensure operating entities are always in line with brand standards - Ensure all collateral are up to standard and Brand Artwork Tool is being usedto its maximum capacity Partnerships - Effectively optimize the company's existing partners through joint promotionsand events - Source local partners for each hotels activities - Identify potential partners for the Area Support Office (ASO) for widerregional activities Digital Marketing - Identify and implement solutions in order to drive revenue through on-linechannels and direct purchase influenced by on-line messaging for each hotel.
- Review SEO and SEM, META Search engine programs and Display programs incoordination with ASO - Review each hotels online strategies and assist with online campaigns to ensurecorrect target market and high ROI.
- Developing online strategies and implementation of online activities for thehotel based on joint property plans and in lieu of Commercial Focus Group orSmart Funding activities.
- Ensure correct content and tools are applied to brand web - Use RHG and industry analytics to measure effectives of online initiatives andreport to all GM, wider Commercial team and ASO.
Social Media - Managethe execution of the company's social media strategy - Online reputation management for each hotel based on social media and reviewsites monitoring - Create and execute frequent promotions on multiple social media channels - Compose engaging and informative content using appropriate brand voice and bestpractices on social channels including Facebook, and Instagram for corporate,brand and hotel accounts and LinkedIn for executive profiling for relevantstakeholders.
