Description Responsible for administration around leads and campaign management.Participates in the campaign planning via pre-campaign data extractions.Extracts campaigns based on the agreed criteria.Participates in evaluation and administration of campaign criteria.Measures campaign performance and provides reports to management.Responds to queries regarding clients extracted.Manages the data integrity of the campaign extraction toolset, including quality checks, capability testing and data signoff.Responsible for building strong relationships with marketing and channel personnel.Successful execution of Money Account transactional account campaign strategy.These campaigns include and are not limited to acquisition, cross and upsell, retention and engagement campaignsThe successful candidate will be required to effectively demonstrate previous campaign experience that includes understanding campaign and data methodologies as well as metrics to measure campaign effectiveness.Needs to have a minimum experience of 2 years working with campaign and reporting tools.Advantageous is experience with JumpStart, Everlytics, Quicksite and Qcklickview or equivalent.The candidate will have to have experience in being part of a fast-paced environment with quick turnaround times and collaboration in a cross functional team that includes, product, marketing, legal, MIS, analytics, legal and compliance and the contact centre teams.ResponsibilitiesManaging direct marketing campaigns, data administration and managing campaign calendarContributes to the campaign planning across all direct marketing channels including and not limited to data and target audience selections, quality checks, testing and campaign signoff.Regular measurement of campaign performance and ad hock reporting including post campaigns analysis and insightsLiaising with MIS on reporting as well as the Analytical and Reporting team for logs and troubleshooting and/or further analytics and campaign developmentLiaising with the marketing team on the administrating of direct marketing content, creative design, development, refresh, briefing and execution for email, SMS, push notification, voice and WhatsApp.Responsible for maintaining data integrityPromotes and adheres to legal and compliance as per industry requirementsIdentifies, builds mutually beneficial relationships Monitoring budgetsSkillsSelf-manage and proactiveEmailer building and HTMLAttention to detailCreative thinking and problem solvingBudget awareness and good business senseMinimum RequirementsGrade 12Relevant tertiary qualification and/or certificates (i.e.online learning)2 - 3 years direct marketing campaign support and execution experience essentialKnowledge and understanding of campaigns and reporting toolsProficient in ExcelHTML advantageousSQL advantageousTeam management experience advantageousSkillsEducationMatriculation Certificate (Matric) (Required)Closing Date12 June 2024
