The role of Marketing Manager is to define and guide the country brand strategy consistent with the international brand positioning and the country's priorities to contribute to continued growth of the brand and the consumer relationship.Education & experience:Bachelors degree in Marketing or equivalentMinimum 5 years marketing experience of which 3 - 5 years should be in a senior marketing positionShould have at least 2 years' experience working within a digitally oriented marketing organization – must display excellent understanding and comprehension of social and digital marketing.Experience working within a global multi-national organization.About you – to be successful in this role:Highly computer literate in MS Office suiteStrong interpersonal skillsStrong financial acumenAbility to problem solve and make decisionsStrong financial & analytical skillsAbility to work across cultures, having strong cross-cultural awareness.Attention to detail to ensure the accuracy of the reporting function.Ability to work under pressureAbility to identify areas of weaknesses and implement the necessary controls to continually strive for improvementDriven for results, committed to meeting deadlines, ambitious and dedicated, taking on full responsibility and ownership of the positionA dynamic team player with strong leadership qualitiesEffective interpersonal and communication skills to communicate with subordinates, colleagues, and superiors on all levelsExceptional organizational and time management skills to meet frequent and aggressive deadlinesBe able to effectively prioritize in a constantly changing environmentBe able to display excellent understanding of the Beauty / Fashion industry including detailed knowledge of Market trends and competitor strategiesDigital and Social media should be your playground, excellent knowledge and understanding of this ecosystem including and not limited to understanding of influencers, innovations within the digital / social media space and how this can be leveraged within marketing strategies.Excellent ability to deliver all elements of the marketing mix, ensuring maximum ROI whilst working within Global constraints. Should have the ability to think analytically, conceptually and systematically in order to resolve problems and draw valid conclusionsCan translate key elements of the marketing mix and apply these consistently across retail channels – brick and mortar vs digital. Should be able to land initiatives that deliver to the unique shopper requirements between Drug and Department stores.Should have a creative flair with the ability to translate ideas into concrete / workable / realistic marketing initiativesCritical to the role will be the ability to co-ordinate amongst all key functions (Sales, R&D, Supply Chain, Finance) and develop close relationships with Regional and Global Brand Marketing.Ability to manage direct reports and co-ordinate efforts in supporting roles –such as forecasting, planning, Sales and R&DManage in a high-pressure environmentExperience with potential to advance into a senior brand management roleStrong strategic thinking within a luxury beauty spaceStrong understanding of Luxury Brand management & Luxury Marketing conceptsWilling and able to work on both strategy and operational subjectsProactivity, adaptability & flexibilityMultitaskingNegotiation skillsBusiness acumenKey responsibilities:Brand management:Agree with Geneva marketing team brands priorities according to corporate strategyDevelop and implement the marketing calendar, following corporate guidelines, designating key launches, promotions, and on-going marketing supportDevelop brand level P&Ls and ensure implementation of the marketing programmes that deliver the P&LBuild specific marketing plans and activities for key launches and key retailers. Build relationships and work closely with the marketing departments of the key retailersProvide guidelines / priorities per brand to Trade Marketing and PRBudget management:Plan, control and track the marketing budgetTrack performance of launches and key products; Identify ways to improve brand financial performanceDo pay-out/breakeven analysis on marketing initiatives prior to implementationDo post-launch analysis / tracking for indicated actionsForecast /pricing:Forecast and regularly update quantities on launches, promotions, and gift: product and promotional materials using the S&OP process to ensure alignment with salesSet retailer specific launch strategies and targetsReview the Rolling Forecast and identify gaps between the annual brand plans and the forecasts; recommend options for closing the gapsReview, comment and approve pricing proposals from Geneva Pricing TeamSales presentation:Communicate category and brand strategy to sales teams and key accountsPresent key product launches to major customersMarket and consumer understanding:Develop and implement market intelligence to design activities that deliver a better return on investment and/or competitive differentiationAnalyze market trends and consumer behavior to identify growth opportunitiesProvide regular feedback to the Geneva marketing team on brand performance and competitors activitiesMedia/PR:Create media plans with OMD in line with international briefing and key prioritiesDefine and manage the media budget according to agreed brand prioritiesMeet with Editors and Media Owners on a regular basis in order to develop new ideas to support key brandsAgree PR strategies with PR department to ensure consistency with marketing strategyIn store support / Training:Provide guidelines to TMM for special in store executions & co-advertising plansEnsure that counter execution is consistent and coordinated with the brand and customer strategies (including store material, GWP allocation)Work with Training Manager to develop training programsImplement special training sessions dedicated to key retailersDevelop on-line training (Arden Academy)About our VALUESInnovationCollaboration & AccountabilityInclusionWhat does Elizabeth Arden offerFor our part, we offer an excellent working environment, investment in training and career development programs, competitive remuneration and other benefits.
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