Key Responsibilities:
Developing and implementing marketing campaigns (including content strategies) that drives revenue and customer acquisition across all channels (e-commerce, social media, direct marketing and instore).
Planning, coordination, and execution of marketing campaigns. This involves scheduling tasks, coordinating with different teams, and ensuring that deadlines are met.
Identify, manage & drive brand exposure across all appropriate media channels.
Assist with co-ordination of shoots, in-store activations and other marketing related activities.
Maximise local marketing opportunities with our key shopping centres that we trade in.
Working closely with the social media team to maintain and update all social media platforms and community management.
Coordinate & sourcing of imagery & product, as well as content for social media.
Coordinate tactical weekly/monthly promotions for retail, social media & digital platforms.
Brief & co-ordinate the creation of marketing content such as social media posts, emailers and promotional materials eg. leaflets/flyers for stores.
Working closely with the marketing team on influencer marketing and seeding campaigns including internal and external Brand PR including brand ambassador and media liaison. Liaise with relevant bloggers & press.
Ownership and coordination of internal brand culture, communication plan and events.
Assist with coordination & delivery of any marketing projects within allocated budget.
Managing the administration of the advertising budget which includes capturing quotes on Coupa System.
Consumer and competitor trends monitoring and reporting.
Track the performance of marketing campaigns. This involves gathering data and preparing reports to evaluate the effectiveness of marketing campaigns.
Qualifications and Experience:
3 years + experience in a similar role.
Experience in a co-ordination role or as an assistant to a Brand Manager in a marketing function.
Marketing qualification and an understanding of digital marketing an added bonus.
Skills:
To seriously commit to continuous learning (products and processes).
Exceptional analytical and decision-making ability.
Strong numerical, problem solving and administrative skills.
Excellent business communication skills.
Excellent people skills, relationship building and networking ability.
Ability to work under pressure and multitask to meet targets.
Excellent time management, planning, and organizational skills.
To engage and influence relevant stakeholders on projects/initiatives.
Good working knowledge of MS office (Outlook, Word and Excel essential).
Behaviours:
Conveys information and communicates ideas in a clear, concise and impactful manner.
Understands, anticipates, and meets the needs and expectations of customers.
Takes accountability and ensures others are held to account on agreed upon performance targets.
Effectively works with others to achieve shared goals.
Effectively plans, organises and directs the activities of individuals or teams to achieve desired outcomes.
Assesses and improves the efficiency, effectiveness, and quality of various work processes.
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