Job Advert Summary
Clover is looking for an experienced and professional Trade Marketing Manager to join the commercial team. The individual must possess excellent commercial acument & manage external trade marketing related customer relationships. The individual needs to be forward thinking and passionate about Emerging markets/Local and Traditional markets.
The successful individual will be the link between Sales, Key Accounts, Marketing, Demand Planning and Supply Chain to ensure strategic alignment and a focused shopper, customer & channel based approach. Focusing on the development & successful execution of the Customer strategy in all retail environments.
Minimum Requirements
Degree
Experience in working with senior management
Computer literacy (Advanced)
Business English: Fluent
Travel off-site/ overnight stay
Duties and Responsibilities
Manage external trade marketing related customer relationships
Ensure good relationships with retail partners - foster relationships to improve collaboration
Project manage marketing plans with key customers to deliver category growth
Interact with national decision makers and assist EXCO in drafting, tracking and measuring strategic partnership agreements with retail partners.
Prepare and present category reviews to retail partners and recommend and roll out channel and customer specific solutions to address growth gaps
Develop and implement strategic Annual Customer Plans
Define and manage the implementation of joint business plans with Clover and its retail partners
Translate Marketing and Brand plans into an actionable channel plan
Responsible for guidance on 12 month rolling promotional calendar, ensuring profitability and break-even analysis
Provide intelligence and guidance for trading term negotiations
Ensure sales budget, volume and realisation targets are tracked, measured, reported on and that gaps are addressed proactively
Ensure that ranging opportunities and product discontinuation are maintained, and new product listings are successfully implemented.
Manage cross functional internal business interactions
Provide leadership, guidance and management for Trade Marketing, as well as guidance and leadership for Key Accounts and Sales Execution
Align Trade Marketing and Key Account activities with Marketing's brand objectives
Oversee customer plans are developed in line with growth for the respective channel
Use of Category Management to further improve profitability and market share of brands
Provide insight regarding forecasting for the following year on budget and pricing principles
Coordinate price increase implementations
Provide Input into Demand Planning & Forecasting
Manage staff
Ensure the required capabilities exist in Trade Marketing directly, and Key Accounts & Sales indirectly
Oversee staff performance and development
Implement actions to build and maintain strong team spirit
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