Manager, Marketing Business Commercial Banking

Manager, Marketing Business Commercial BankingJob OverviewBusiness Segment: Business & Commercial BankingLocation: ZA, GP, Johannesburg, Baker Street 30A well-rounded and dynamic marketing professional with a strong grasp of current marketing tools and strategies to lead the integrated marketing campaigns from concept to execution. Manage the end-to-end marketing function (full value chain) or channel and product houses by designing, developing, and executing the marketing strategy and related marketing programmes and plans that derive value for the business.Design, implement, support, and drive the segment and product marketing strategies, based on knowledge of established objectives for the business. Develop in-depth understanding of Business strategies, plans and objectives in order to ensure marketing and communications align with these initiatives.Drive the development of integrated marketing strategies and campaigns that maximize the effectiveness of the frontline and business development activities. Develop plans to entrench and drive the Enterprise Banking strategy with the objective of driving growth in the segment.Provide input into all supporting media strategies, to maximize the impact of the intended campaigns for Enterprise Banking and associated Product Houses.QualificationsMinimum QualificationsType of Qualification: First DegreeField of Study: MarketingExperience RequiredMarketing & Communications Business PartneringBrand & MarketingMinimum of 7 years experience in Brand and Marketing value chain with specific focus on Marketing and Communications Business Partnering that includes marketing strategies, product development, competitive strategies, consumer research, industry trends, and usability best practices. Demonstrated experience in translating business requirements into clear marketing, advertising, and media strategies, integrated campaigns, and deliverables.Additional InformationAdopting Practical ApproachesArticulating InformationChallenging IdeasAnalysing and Interpreting InformationClient Journeys and PersonasConducting ResearchDigital Analytics and ReportingMeasuring Marketing and CommunicationPlatform ManagementPlease note: All our recruitment processes comply with the applicable local laws and regulations.We will never ask for money or any form of payment as part of our recruitment process. If you experience this, please contact our Fraud line on +27 800222050 or ******.
#J-18808-Ljbffr