Key Responsibilities:Execute direct marketing campaigns to JD Status membersEngage with JD SA marketing team to understand their calendar and goalsUse Martech tools to build and execute multi-channel direct marketing campaigns on deadlineSelect target customers while adhering to policy, business, and consent rules per channelBuild, test, and deploy communications (e.g. SMS, Email)Ensure campaigns meet quality standards, testing is accurate, and content displays correctlyExecute campaigns as scheduled and within SLAsCollaborate with stakeholders to align business and marketing objectives with effective direct marketing campaigns.Work with analysts to identify customer segments and key opportunities for optimal ROICollaborate with analysts for deeper insights and conduct post-campaign analysis presenting findings to JD SACreate and interpret campaign reports; ensure findings are understoodUse campaign insights to enhance future marketing performanceBuild, monitor, and support future automated customer journeys across channelsCo-ordinate and administer JD Status' cash-back programme, including working with the Sports Division's Finance team to manually reconcile cash back for provisioning and allocate cash back vouchers to JD Status membersIssue quarterly statements via direct communications, ensuring accurate cash back allocationsBrief any JD Status programme requirements or enhancements to TFG IT to ensure continuous improvement and alignment with business needsEnsure all communication complies with business rules related to the JD Status programme, including customer information and consent requirementsManage the JD Status programmes card stock effectively, coordinating with the brand and handling any additional orders as needed, based on design from the brandEnsure the brand adheres to all relevant programme T&Cs.Track brand KPIs and provide monthly performance feedback to TFG Rewards & the JD SA teamManage customer service queries related to the JD Status programme, ensuring prompt and accurate responses.Co-ordinate with JD SA to ensure TFG's Customer Services team are kept informed with any JD Status specific benefits, this includes a FAQ document for the call centre agents to refer to for queriesQualifications & Experience:Degree or qualification in related field (Marketing, BCom/BSc)Customer Marketing (segmentation, personalisation, custom audiences)CRM / Data-driven marketing experiencePerformance marketing, comfort using content management systems & platforms like Bloomreach, Everlytic, SAS, Google analytics and such.Experience in or understanding of SEO, PPC, display and retargeting advantageousAttention to detail and administration skillsBudget management1-3yrs B2C marketingSkills:Customer focused mindsetCompelling communicator, with good communication and presentation skillsDetailed and analytical, with the ability to deliver actionable insightsExceptional organisational skillsCRM/Data-driven marketing know-howRetail understandingResilience and emotional maturityBehaviours:Readily takes on new challenges and opportunities with a sense of urgency and eagernessEffectively considers the diverse needs of various stakeholdersEstablishes and nurtures internal and external relationships in order to create robust, & mutually beneficial, partnershipsApplies market and business insights in order to drive organisational objectivesEffectively works with others to achieve shared goalsConveys information and communicates ideas in a clear, concise and impactful mannerPreference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.#LI_MN01
#J-18808-Ljbffr