Lead: Marketing Portfolio

Purpose Statement

To deliver against the marketing objectives by delivering the campaign objectives.
To nurture the current base of clients by understanding their banking behavior and using campaigns and tactics to deliver entrenched behavior and additional product usage.
To create performance-driven campaigns to acquire new clients and launch new products in the market using the appropriate channels of communication.

Experience
Minimum:

3+ years brand marketing experience in a large, complex, and client-focused organization.

Ideal:

Experience gained preferably in an FMCG, retail banking, or services industry.
Cross-functional project coordination/management.

Qualifications (Minimum)

Grade 12 National Certificate/Vocational.
Bachelor's Degree in Marketing or Business Management.

Qualifications (Ideal Or Preferred)

A relevant post-graduate degree in Marketing or Business Management.

Knowledge
Minimum:

Principles of brand marketing.
Data analysis, client profiling, and segmentation.
Digital marketing and e-commerce.
Campaign management.
Internal and external communication methods and practices.
Stakeholder and relationship building and management.

Ideal:

Capitec environment and products.

Skills

Communications Skills.
Problem-solving skills.
Analytical Skills.
Attention to Detail.
Computer Literacy (MS Word, MS Excel, MS Outlook).

Conditions of Employment

A valid driver's license and own vehicle is required.
Willingness to travel nationally on a regular basis.
Clear criminal and credit record.

Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Banking
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