ABOUT GENFLOW
We are the world's leading creator monetisation agency. We do everything from building brands with creators, launching digital platforms, and working with the world's biggest brands. Our creators include Logan Paul, Iman Gadzhi, Grace Beverley, Mike Thurston, Leana Deeb, Chris Williamson, and many others.
We believe having an audience is the most powerful asset you can have - it represents a ready-made customer base to which anyone can sell the right product(s), and on which you can launch and scale a business fast. We've had a lot of success with this model and manage a portfolio of 65+ creator brands across physical and digital products in fitness, fashion, beauty, nutrition and wellness, education, and productivity.
We are a fast-growing, ambitious company (team is a 100+ with global offices) that has achieved so much already but knows there is still so much more opportunity to go after, which is why we are building out our high-performing team.
THE ROLE
We are seeking a proactive and motivated Lead Generation Executive. The ideal candidate will have experience in digital marketing, e-commerce, and social media. This role involves identifying and engaging with potential TikTok shop creators and nurturing them into partnering with our brands on TikTok Shop. You will play a crucial role in expanding our customer base by driving lead-generation campaigns, leveraging TikTok's features, and understanding the consumer behaviour of our target audience.
Key Responsibilities:
Creator Acquisition: Source, research, and identify ideal creators based on each brief provided.
Lead Generation Strategy: Meet daily KPIs by sourcing and contacting TikTok creators for brand collaborations. Qualify creators via our criteria to avoid duplicates in the affiliate pipeline.
TikTok Shop Management: Utilise TikTok's commerce tools and analytics to optimise lead generation.
Outreach: Outreach to creators via emails and TikTok with follow-up procedures.
CRM Management: Maintain and manage creator databases, ensuring all leads, follow-ups, and conversions are tracked daily.
Stay Updated: Keep up-to-date with TikTok trends, TikTok Shop updates, and digital marketing best practices to enhance lead generation.
Cross-functional Coordination: Work closely with the social content, marketing, and product teams as needed to align lead generation strategies with overall business goals.
Lead Generation Support: Support the Acquisition and commercial teams with lead generation as needed to meet business goals.
Ideal Skills + Experience:
Minimum of 1 year's experience in Lead Generation.
Hands-on experience with TikTok paid ads and organic growth strategies.
Familiarity with TikTok analytics and tracking tools.
Knowledge of the e-commerce landscape and buyer behaviour on social platforms.
You are self-starting and thrive working independently and autonomously.
Please note, we are looking for someone to start as soon as possible, ideally in the next 6-8 weeks.
Job Type: Full-time
Pay: Up to R10635,00 per month
Application Question(s):
Have you applied via our Typeform link - only those who have applied will be considered.
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