Junior Paid Specialist
Hollywoodbets
Johannesburg, Gauteng
Permanent
Closing Date 15 December 2024Job Details Division: Hollywoodbets
Business Unit: Other Roles
Minimum experience: Associate
Company primary industry: Gambling and Casinos
Job functional area: Marketing
Job Description Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa's biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let's reach for the stars.
We have an amazing opportunity for a Junior Paid Specialist to be based in Bryanston, Johannesburg. Do you think you have what it takes to be our newest Purple Star?
The Junior Paid Specialist will play a key role in executing and optimizing digital advertising campaigns across platforms like Google Ads to promote our suite of gambling products. You will work closely with the marketing and data teams to ensure campaigns are optimized for performance, meet KPI targets, and comply with industry regulations. This is an excellent opportunity for an entry-level digital marketing enthusiast to grow within the online gambling industry and develop advanced skills in paid media.
With Hollywoodbets You Will: Innovate and create as part of a like-minded, authentic Team eager to achieve goals.Embrace challenges and the thrill of working in a vibrant and fast-paced industry.Grow with our development plans and culture that allows you to further your career.You Bring: A minimum of 1 – 2 years' experience in PPC.
A Bonus To Have: Bachelor's degree/diploma in Marketing, Business, Communications, or a related field.
What You'll Do For The Brand: Create, set up, and launch paid search campaigns across various platforms, such as Google Ads, Bing Ads, and other relevant channels.Reporting and Analysis: Monitor campaign performance metrics such as CPA, ROI, CTR, and conversion rates. Prepare weekly and monthly reports to analyze results and suggest improvements.Ad Creative Support: Collaborate with the design team to produce engaging and compliant ad creatives. Test ad variations to optimize performance.Audience Targeting: Assist in developing and refining audience segments for retargeting and acquisition. Leverage first party and third-party data to enhance audience targeting.Monitor bids to achieve performance goals while maximizing budget efficiency.Compliance Adherence: Ensure all ad creatives and campaigns adhere to local gambling regulations and advertising standards for each target market.Market Research: Stay updated on industry trends, competitor campaigns, and new features within advertising platforms to bring fresh ideas to the team.Budget Monitoring: Track campaign budgets and provide recommendations for reallocation to maximize reach and effectiveness.Collaborate with other marketing teams to align paid search efforts with broader marketing initiatives.Develop compelling and targeted ad copy that aligns with campaign goals.Ensure proper tracking and implement analytics to measure and report on campaign performance.Regularly monitor and adjust keyword lists to optimize for performance and relevance.Conduct A/B testing of ad copy and landing pages to improve click-through rates (CTR) and conversion rates.Conduct thorough keyword research and analysis to identify relevant and high-performing keywords.Analyze campaign performance data using analytics tools. Provide insights and recommendations based on performance metrics.Generate regular reports to update stakeholders on key performance indicators (KPIs).Stay informed about industry trends, changes in search algorithms, and competitor activities.Adjust strategies based on market changes and maintain a competitive edge.Efficiently manage campaign budgets and allocate resources based on performance and priorities.Communicate effectively to align paid search efforts with overall marketing strategies.Collaborate with external agencies or vendors when necessary.Stay updated on industry best practices, tools, and trends.Recommend and implement new strategies and technologies to enhance campaign performance.Engage in continuous learning to stay ahead of changes in the digital advertising landscape.Plan and execute A/B tests to optimize various elements of campaigns.Test new ad formats, targeting options, and bidding strategies to identify opportunities for improvement.Ensure compliance with advertising policies and guidelines on different platforms.Perform regular quality checks to ensure accurate campaign setup and tracking.What You'll Bring To The Team: Demonstrate the ability to collate and report on information.Demonstrate digital marketing skills.Demonstrate the ability to constantly deliver the required business results.Demonstrate the ability to obtain/receive information to expand business.Demonstrate the ability to manage projects.So, are you ready to level up, learn, and perform at your best? Apply now! Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.
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