Junior Marketing Researcher (Lead Generation)

Details of the offer

marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries.
Headquartered in the UK, we are rated in the top 20 UK companies for work/life balance.Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale.
Our client base is comprised of c-level executives from 98% of existing fortune 1000 companies, and are world leaders in a variety of industries, such as healthcare, legal, pharmaceutical, investments, energy, packaging etc.We are looking for driven, enthusiastic, and passionate professionals to join our Summits division as a Junior Marketing Researcher.
The Marketing Executive will be responsible for the creation and execution of marketing campaigns using direct mail and email, within budget, to promote events to senior decision-makers in major organizations throughout the region.This is a junior position, fresh graduates are encouraged to apply.This is an in-person role located in our Cape Town office.Key ResponsibilitiesTo provide relevant, accurate, and current information of our potential clients, this is essential for the company's marketing campaigns.You will develop a fundamental understanding of each event.Analyze and identify target client contacts based on event topic and geographic markets.Grow, develop and improve client contact information by conducting internet and telephone research.Build and maintain the data quality of our contacts database.Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.Proactively contribute to the overall effectiveness of event marketing campaigns.QualificationsRecognized degree or diploma in any discipline, preferably in Marketing.You will have a demonstrable experience in lead generation or excellent research abilities.Practical marketing experience will be considered an advantage (1-2 years)Excellent knowledge of the English language (verbal and written).Knowledge of the French language will be considered an advantage.Excellent communication and interpersonal skills.Willingness to adapt to a performance driven culture.Must be computer literate and proficient in Microsoft Office applications.Able to start immediately.Compensation & BenefitsComprehensive induction training, ongoing mentoring plus continuous on-the-job training & development.Promotion up the ranks is achievable with consistently high performance.Professional work environment.Attractive basic salary and commission package.We are an equal opportunity employer and value diversity.
All employment is decided on the basis of qualifications, merit and business need.
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