Key Responsibilities and Duties Support the development of the brand & marketing strategy by:Giving input into the vision and purpose of the Marketing strategy.Sharing new marketing technologies for marketing effectiveness.Entrenching MBA Incs Corporate identity and Brand guidelines.Driving MBA Inc as a formidable employer of choice.Track & Drive the implementation of all marketing plans:Develop marketing plans in conjunction with the Marketing team.Execute marketing campaigns that deliver on MBA Inc's brand vision and purpose.Track, influence, and monitor the health of the brand across various media platforms.Innovate & foster a culture of content creation:Create content using best-in-class video and photography equipment.Ideate fit-for-purpose content ideas that resonate, are easy to cascade, and align with the bigger annual Marketing plan.Edit and curate content and other media-related documents (Content creation skills in Canva or SEMrush SEO writing assistant tools are welcome)Manage all social media platforms to enhance MBA Incs social media presence.Ensure that key external and internal announcements, campaigns, and initiatives are communicated across all relevant channels in a timely, creative, and effective manner.Organise & nurture stakeholder relationships:Provide marketing support to department heads and lawyers.Schedule, organise, coordinate, and manage events aimed and promoting MBA Incs brand in support of the Sales and Business Development team.Manage service providers and agencies for content creation and event management purposes where needed.Job Requirements:Qualifications:Diploma or Bachelors Degree in Marketing or similar relevant field.Experience:Minimum 2-5 years experience in a Marketing related position.Experience in brand and content marketing strategies.Experience in managing budgets and delivering on tight timelines.Event experience with events development and management.Experience with marketing strategies for small to medium-sized businesses. Knowledge:Knowledge of and/or experience in design is advantageous.Familiarity with collaboration tools (Microsoft Teams, Google Meet, Zoom) is a requirement.Solid understanding of digital marketing through social media platforms LinkedIn, Facebook, Twitter, Instagram and YouTube are a requirement.Skills:Content creation skills.Strong presentation skills.Project management skills.Exceptional writing and editing skills.Exceptional written and verbal communication skills.Advantageous competenciesBrand and/or Marketing strategy formulation skills.Experience in developing business campaigns.Understanding of Search Engine Optimisation and Search Engine Marketing.Knowledge of and experience in using Marketing tools to enhance and expedite delivery marketing data analytics (Meltwater), CRM, SEO and SEM, email marketing & design.Required people attributes:Self-starter.Team player.Strong planning skills.Extreme attention to detail.Ability to work independently.Well-organised and coordinated.Digitally savvy.Results-orientated and deadline-driven.Ability to build and maintain relationships.Innovative, creative, and out of box thinker.Business acumen and commercial awareness.Ability to perform various tasks/projects simultaneously, act independently, and think creatively.
