Joya Brands is looking for an Insights and Channel Specialist to join their team!!!
Position/Title: Insights and Channel Specialist Reports Too: Head of marketing Function: Marketing Location: Atlantis, approx.
50 km outside of CT center Number of Reports: 0 Overall Responsibility: Deliver an insights based channel strategy that supports the business growth objectives by driving the Perfect store concept with the latter being availability, range and assortment planning, defining and setting category management standards with the intent of improving the overall shopper experience and by so doing contribute to achieving brand share and profitability targets.
Main responsibilities of Focus Area Focus Area 1: Deliver channel strategy in channel and customer Define segmentation opportunities within category Develop long term segmentation vision and plan for the development of the category Define the Categories and channels that the company needs to participate in Develop and Agree Category Strategic Objectives Assess and Recommend Strategic Options Develop Category Forecast that overlay with sales Develop and Manage Category Budget Manage Category Profitability and range Develop a Category Pricing Strategy Plan and lead Category Management Projects to optimize range Support Tier 3 launches through execution of category management responsibilities Focus Area 2: Deliver category and consumer insights through data Management, Insights and Reporting Gather shopper, consumer, competitor and category data and information derived from various internal and external sources Analyze information to gather insights and determine, competitor, category and consumer trends Compile insights (not just data/reporting) derived from a variety of sources Interpret, review and report on information in order to identify gaps and deliver insights to the organisation Monthly performance monitoring & presentation for both Marketing & Sales (management meeting) Report on and provide insights on sales and market trends with a proposed course of action Perfect Store outlet execution & performance analysis Monitor and update monthly KPI scorecards Measuring ROI Develop a product mix, profitability model by channel & account Measure ROS vs. sell in (monthly risk) Weekly review of customer Webi reports Update and Maintain Sales metrics dashboard Develop insights through key account shopper data Focus Area 3: Planning Assortment planning: planning the product range and proposing which products should be added and/or eliminated from the range Floor Planning: planning the layout of the store while considering the store flow, aisle spacing and creation of hot spots.
Product Price Planning: the target market of each store must be analysed to ensure that the correct product range is chosen to suit their price needs.
Promotion Planning: the planning and implementation of promotions and supporting implementation of marketing and customer strategies.
Focus Area 4: Deliver insights and intrade launch and coverage plan Support innovation process and new launches through solid insights and in market action plans Plan and execute NPD projects with support of Brand teams Support Tier 3 launches through the category management process Be agile in identifying potential Innovation Opportunities through in-market feedback and formal insights Execute duties in line with NPD process and actively participate in delivering the commercial proposition of a project Monitor and feedback on success of NPD rollouts across sell in, volume and availability and propose cause correction/s where required Conduct post launch analysis on NPD and provide insights into areas of development and penetration into market Focus Area 5: Retail Management Drive Category Management by key customer by region by cluster Optimize shelf space and product allocation The perfect store concept developed and implemented for channels and by customer Responsible for visual merchandising.
Influencing delivery of standards through the use of planograms and effective use of point of sale and offshelf opportunities Support Export market drive where so required Requirements of the Role Qualification: Degree in Marketing or Business Management or Sales/Category Management Experience: >5 Years Marketing/Category Management/ Trade Marketing experience in FMCG environment Computer Skills (MS Office) Business Acumen Financial/Budget Management Demonstrated analytical ability with indepth knowledge of Circana/Nielsen and other consumer and shopper research methodologies Please note if you do no receive a response to your application within 3 weeks please do consider you application unsuccessful.
