Key Responsibilities :Develop and execute a comprehensive digital acquisition strategy aligned with the clients' key objectives, including revenue growth, customer acquisition, and profitability.Lead a skilled team of professionals in areas such as paid media, SEO, website management, and CRM to deliver on acquisition goals.Manage relationships with external partners and vendors to ensure successful campaign execution and alignment with strategic objectives.Allocate and monitor budgets for marketing initiatives and supporting tools to optimize resource utilization.Oversee all digital marketing efforts, ensuring alignment with technology solutions to achieve desired outcomes.Take ownership of campaign tracking, performance analytics, and database management to enable accurate measurement and reporting.Build and maintain data and technology infrastructures to support personalized, scalable marketing strategies.Analyse performance metrics and ensure alignment with financial and operational targets.Explore and implement creative strategies for customer acquisition, including innovative campaigns and new product opportunities.Collaborate with branding and communications leaders to deliver a consistent and cohesive message across all touchpoints.Partner with retention and engagement teams to design integrated campaigns targeting key customer segments.Work cross-functionally with sales, product development, creative, and customer service teams to ensure a seamless customer journey.Evaluate the effectiveness of digital strategies and provide actionable recommendations for improvement.Engage with global experts to contribute to the clients' broader strategic vision and enhance local initiatives.Guide senior stakeholders, ensuring strategic alignment and fostering collaboration.Mentor and develop a high-performing digital marketing team, driving success through clearly defined KPIs.Required Experience and Skills :A minimum of 8 years in digital marketing with demonstrated success in both paid and owned channels; 3+ years in a senior leadership role.Proven ability to lead cross-functional teams and deliver results in a collaborative environment.In-depth experience with tools such as Google Ads, Meta Ads, TikTok Ads, Google Analytics, Google Tag Manager, Google Looker Studio, and marketing automation platforms like HubSpot.Strong analytical skills with expertise in data segmentation, reporting, and performance measurement.Exceptional communication skills with the ability to influence and engage stakeholders at all organizational levels.A strategic mindset capable of balancing immediate priorities with long-term planning.Adaptability to thrive in fast-paced, evolving environments while maintaining accountability and ownership.Knowledge of content marketing, customer journey mapping, and customer engagement best practices.Desired Qualities :Flexible and adaptable to shifting priorities.A proactive learner with a focus on growth and innovation.Results-driven with a strong focus on achieving and exceeding targets.High emotional intelligence with a collaborative approach to teamwork.Passionate about creating impactful customer experiences.Additional Skills and Advantages :Familiarity with wellness-related industries or adjacent sectors.Quick decision-making skills paired with a results-oriented execution style.
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