What you will be doing: Develop and implement a detailed digital acquisition strategy that aligns with the clients overarching business objectives, including net growth, revenue, and profitability targetsLead a team of digital experts specializing in paid media, SEO, web development, and CRM to execute the digital acquisition strategy effectivelyOversee relationships with third-party vendors contracted by the client to support the execution of the digital acquisition strategyManage the allocation and utilization of budgets for digital marketing initiatives and supporting technologiesDirect the deployment of all digital marketing efforts and technological solutions required to achieve acquisition goalsTake hands-on responsibility for digital tracking, analytics, and database management to ensure accurate campaign measurement and performance reportingEstablish and maintain the data infrastructure and technology platforms essential to support the clients digital acquisition strategyEvaluate digital marketing performance metrics and ensure they align with revenue and profitability objectivesExplore and introduce innovative approaches to acquiring new customers, including creative digital campaigns and product developmentCollaborate with the Head of Brand and Communications to ensure consistent messaging across all customer interactionsWork alongside the Head of Member Engagement and Retention to design integrated campaigns targeting high-value customersPartner with teams in sales, creative, product, loyalty, and customer service to deliver a seamless customer experienceAssess and report on the effectiveness of digital marketing efforts, offering actionable recommendations for improvementEngage with global marketing specialists to influence and contribute to the broader strategic directionLead senior stakeholders within the clients ecosystem, ensuring alignment and effective collaborationGuide a high-performing performance marketing team, driving success through key performance indicatorsProvide mentorship, guidance, and growth opportunities to all direct reports within the digital team Required Experience and Skills:Experience: At least 8+ years in digital acquisition marketing with a proven track record across paid and owned channels; 3+ years in a senior management roleLeadership: Demonstrated ability to lead cross-functional teams and successfully complete projectsTechnical Expertise: Proficient with digital marketing tools such as Google Ads, Meta Ads, TikTok Ads, Google Analytics, Google Tag Manager, Google Looker Studio, and marketing automation tools like HubSpotAnalytical Skills: Strong knowledge of data analysis, segmentation, and reportingCommunication: ExcellentSalary: R Job Reference #: 1146565