Head of Marketing & Sales - Western CapeMain purpose of this role: High level from Strategy: Enduring value and a sustainable return on investment to all our stakeholders.Job SpecificationTo commercialise and monetise TSIBA Business School assets such that non-donor income realises in excess of 40% annual income. The realisation of this strategic target includes, but is not limited to growing TSIBA's property income, international fee-paying students, TSIBA postgraduate student fee revenue, and sourcing and managing of income generating project initiatives for TSIBA Business School and the TSIBA Ignition Academy.Key Performance Areas/ Responsibilities:KPA 1: Product and systems definition and capability (60%)Develop and implement Sales & Marketing strategy.Conduct reviews with the team to provide insights for the improvement of sales and marketing strategies.Strive to maintain maximum profit margin & conduct regular performance reviews.Compile regular sales reports and provide timely feedback to the executive team regarding performance.Identify emerging markets and opportunities including executive education and rental income.Manage budget and control expenses to meet budget guidelines.Meet with the Finance and Academic teams to help interpret contracts and commercial terms.Ensure the team meets or exceeds all activity standards for prospecting calls, quotation and closing of all sales leads.Ensure the team meets or exceeds their monthly and yearly sales targets.KPA 2: Sales (20%)Drive and convert sales from income generation opportunities and create new leads and opportunities for income.Track and analyse overall revenue generated and monitor sales performance.Manage and monitor Sales Productivity, eg. Sales Win Rate and average time it takes to close a deal from the first contact.Track Sales pipeline velocity and manage and analyse conversion rate.Track and report on trends for sales cycle length.KPA 3: Marketing (10%)Drive Leads generation (Marketing Qualified Leads (MQLs) and track the number of leads that meet the marketing team's criteria.Monitor conversion rates, e.g. percentage of website visitors or leads who take a desired action.Drive Brand Awareness campaigns and track social media reach and brand impressions.Track and analyse engagement metrics.Identify where website traffic is coming from (organic search, social media, referrals).KPA 4: Relationships & Team Management (10%)Manage Marketing and Sales team.Work closely with fundraising team and collaborate with Academic and Finance teams.Manage client relationships, identifying opportunities for new contracts.Analyze data and create reports to identify areas of business growth.Manage Relationships across the TSIBA community and external stakeholders.Create and maintain a client communication platform.Promote cross-departmental communication.Competencies Required:Relationship BuildingStrong Communication SkillsProblem-Solving and Decision-MakingIndustry and Product ExpertiseAdaptability and ResilienceIn-depth understanding of education sector and industry trendsAbility to embrace new technologies and adjust strategies based on market/industry shiftsExperience and Qualifications:Postgraduate qualification (any field), Masters / MBA level preferred.Strong Sales and Marketing ability and experience (minimum ten years).Confidence in 'sales' discussions and presentations.Excellent relationship management and interpersonal skills.Excellent administration and organization skills.Monthly Salary: Market related
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