Meridian Wine Merchants, an influential presence in the wine industry, is looking for an energetic and achievement-oriented individual to become a part of our team as the Head of Business-to-Business Marketing, located in the Johannesburg area. Rooted in a storied history and devoted to excellence, we are focused on providing outstanding wine experiences for our clients and collaborators.
Duties and Responsibilities Identify, develop and evaluate the Trade Marketing departmental strategy aligned with all departments to achieve portfolio and brand objectives.Act as the conduit of trade marketing information flow between clients, customers and Meridian with regards to brand plans, strategy and new product development.Determine and manage discretionary trade marketing budget and funding priorities.Development of sales levers, leveraging associated standards by channel and brand.Ensure the correct, current and customized content is created for all internal and external communication.Manage design, innovation, quality and quantity of company and brand point of sale material.Ensure client brand identity integrity is maintained in promotional and trade activities.Develop customer brand and wine training and education programmes.Assist sales operations with solutions to collect customer, category and brand related market research, competitive analysis and trade marketing audits to improve the effectiveness of trade marketing programs.Support the innovation process by providing insight into customer needs, shopper behavior and POP drivers that effect price, positioning, distribution, visualization and promotion.Develop quarterly trade marketing activity plan to implement Meridian sales strategy at a national, regional and investment plan level.Develop brand and portfolio solutions to implement brand and sales strategy in the trade by way of sales levers.Support planning process with activation plan at brand/regional/segment/type level.Utilize data and analytical thinking to develop compelling plans (distribution, visibility and activation.Identify new and existing channel, point of purchase and consumption opportunities to create pull.Develop and manage omni-channel communication platforms to realize the B2B strategic objectives with effective and cohesive delivery of corporate and brand communication.Develop internal wine culture and brand training and educational program.Ensure media and public relations communication to maximize company and brand exposure opportunities.Evaluate viable marketing opportunities and participation in trade and public events, sponsorships and partnerships for the benefit of the company and our clients.Effective management of development and career path plans.Adherence to relevant policies and procedures.Ensure appropriate levels of management and accountability.Motivate, delegate and empower appropriately, enabling direct reports to take responsibility and display creativity and initiative.Follow through to ensure that personal quality and productivity standards are consistently and accurately maintained.Plan and priorities, demonstrating abilities to manage competing demands.Demonstrate abilities to anticipate and manage change.
Qualifications and experience Minimum: BCom degree in Marketing Management or related fields.Minimum experience: 5 - 8 years Trade and/or Marketing experience and track record in sales and/or marketing department at national level. Postgraduate in Marketing Management and Cape Wine Academy Certificate Course.Previous experience in the Liquor industry in a senior managerial role. Please do not apply for the position if you do not meet the requirements. Closing Date: 31 January 2024
Should you not receive any feedback within 2 weeks after the closing date, please consider your application unsuccessful.
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