The role::
The Head of Brand is responsible for shaping and executing SuperSportBet's brand strategy in collaboration with key stakeholders, such our creative agency, M&C Saatchi Abel, and MultiChoice Group brands such as SuperSport and DStv. This role will drive brand consistency and innovation to enhance customer engagement, helping SuperSportBet achieve its strategic objective of being a top-3 player in the South African online betting and casino market by 2033. This leader will oversee brand positioning, identity, and campaigns, ensuring they align with the company's values and market positioning.
What you'll do
Brand Strategy & Management: Develop and lead the implementation of a comprehensive brand strategy that reinforces SuperSportBet's positioning in the sports and casino verticals.
Agency Management: Act as the primary liaison with M&C Saatchi Abel, ensuring the delivery of high-quality creative output that aligns with business goals.
Cross-functional Collaboration: Work closely with MultiChoice Group (SuperSport, DStv, and Showmax) to leverage group assets, align strategies, and create synergistic brand opportunities.
Campaign Leadership: Oversee all brand-related campaigns, from conceptualization to execution, ensuring messaging resonates with key customer segments (sports, casino, mixed customers).
Customer-Centric Brand Personalization: Leverage insights and personalization to enhance customer engagement across sports and casino offerings, ensuring promotions and messaging are targeted and relevant.
Brand Identity: Ensure consistency of SuperSportBet's identity across all touchpoints, ensuring it aligns with both our sports betting and casino experience.
Performance Measurement: Set KPIs and use data-driven insights to track brand performance, adjusting strategies as necessary to drive growth and customer loyalty.
Stakeholder Engagement: Develop relationships with key internal and external stakeholders, including the leadership team, to communicate brand vision and performance.
What you need:
Experience within sports entertainment, betting, or gaming industries is highly (preferred)
Knowledge of Betting and Casino Markets: Understanding of the unique challenges and opportunities within the betting and gaming industry, particularly in the South African market. (Preferred)
Education: Bachelor's degree in Marketing, Communications, or a related field. A master's degree would be an advantage.
Experience: Minimum of 8 years of experience in brand management, with at least 3 years in a senior leadership position.
Proven track record of managing creative agencies and executing large-scale marketing campaigns.
Familiarity with cross-industry collaborations, particularly within media or entertainment brands, would be a plus.
How you'll do it
Brand Leadership: Strong understanding of brand management principles, with the ability to translate strategy into execution across multiple channels.
Creative Vision: Ability to develop and articulate a compelling brand vision that excites and engages internal and external audiences.
Strategic Thinking: Strong business acumen with the ability to align brand strategy with overall business goals.
Data Driven: Strong analytical skills with the ability to interpret data to optimize brand performance.
Adaptability: Comfortable working in a fast-paced, competitive industry, with the ability to pivot brand strategy based on market changes.Team Leadership: Experience leading teams and developing talent to drive brand performance.
The Technical stuff
Brand Strategy Development - Expertise in building and executing brand strategies that align with business goals, focusing on customer engagement and market differentiation. Experience in developing brand positioning, identity, and guidelines for consistency across channels.
Above-the-Line (ATL) Marketing Expertise - Extensive experience in ATL marketing, including TV, radio, print, and outdoor advertising. Ability to develop and manage large-scale, impactful campaigns that enhance brand visibility and reach mass audiences.
Digital Content, Marketing & Analytics – Strong understanding of how digital marketing can benefit brand performance and customer behaviour. Understanding of SEO, SEM, and digital media buying (including programmatic, display, and paid social) is required to guide brand marketing efforts, as well as the ability to interpret campaign performance data.
Agency Ways Of Working - Experience working with creative agencies, managing briefing processes, and ensuring alignment between creative output and brand objectives and measuring their effectiveness through industry standard metrics.
Customer Insights & Market Research - Proficiency in working with consumer insights to understand target audiences and market trends, and using this to inform brand strategy and positioning.
Project Management - Strong project management skills, with proficiency in tools such as Asana, Trello, or Monday.com to manage complex brand initiatives and campaigns across multiple teams and timelines
Stakeholder Management – SuperSportBet has active investor participation and as Head of Brand you will be required to proactively manage and maximise the relationships in place with all stakeholders. This requires experience and proficiency in managing multiple stakeholders linked to marketing initiatives to generate mutually beneficial outcomes.
How you do it – Expectations for fulfilling your role:
As a general rule at KingMakers we want people to be:
Customer Focus: We keep the customer at the center of everything we do.
Passion & Dedication: We are passionate about what we do, employing only smart, honest, dedicated, and results oriented team players.
Openness, Honesty & Directness: We embrace a culture of candor and work together towards the right solution whilst being open, honest, and willing to give and receive feedback, judgment-free. We play the ball, not the person.
Innovation & Big Thinking: We always look for ways to innovate whilst not losing sight of what's important. The bigger we think, the more we inspire, the better the outcome.
Ownership & Accountability: We think like owners. If we see a problem, we find a solution. We are pragmatic and always strive to do more with less.
Speed & Focus: We plan, we strategize, but mostly, we DO. Without doing, there is no progress, we can always change direction but only if we start moving. Fast beats slow.
Low Ego: The best solutions are achieved when we leave our egos at the door. We always seek opportunities to learn in every situation. No job too small.
Fun: On balance, we believe in having fun whilst working. We maintain perspective as best as we can, and together, we celebrate our successes.
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