This is a Senior Management role, reporting to the GCEO, providing the Group with brand management, internal and external communication services, customer experience assessment and advice, product marketing and campaigns, sales support services, a rewards/loyalty program, and member management.
About this position
iMasFinance, a financial services cooperative, is looking for a seasoned Head of Corporate Marketing and Communication, with senior/executive experience in the guidance and development of digital strategies, cross-channel strategies, and a strong track record in developing and executing data-centric marketing strategies and tactics, leveraging and optimizing channels and communication strategies. In support of iMasFinance's transformation strategy, preference will be given to candidates from the designated groups.
The incumbent will oversee the development, implementation, and management of marketing support services for both digital and traditional channels, ensuring the effective implementation of iMas overall corporate marketing strategy to optimize member acquisition, retention, and engagement, as well as lead a customer experience program, internal and (limited) external communication, and drive the iMasFinance loyalty program.
The successful candidate will be an outgoing, dynamic, and energetic self-starter.
Responsibilities include the following, but are not limited to:
Contribute to the development and implementation of the overall corporate strategy.
Overall corporate marketing, communication, and brand strategy (Brand owner). Build the iMasFinance brand and reputation by driving awareness of the iMas value proposition. Act as the brand custodian for iMasFinance and the Centre of Excellence for all product marketing.
Compile and manage external and internal communication strategies, plans, and budgets.
Lead and coordinate the Corporate Social Investment (CSI) strategy, action plans, and budgets.
Translate corporate strategy and business priorities into corporate marketing, brand, communication, product campaigns, and customer experience strategies; action plans, and budgets, and execute the implementation thereof.
Develop, manage, maintain, and implement corporate marketing and communication policies and procedures.
Ensure that customer management functions are ready to provide specialized internal services to its customers, including marketing support, campaigns, graphics, events and presentations support, events management, internal and external communication, member management (including rewards), and customer experience.
Risk management within the division.
Manage and market the iMas Rewards/loyalty program.
Create insights from market research/customer satisfaction/loyalty surveys on iMasFinance member journeys and touchpoints to identify gaps in existing processes/products/operations/service.
Manage and coordinate a group customer complaints policy and process and report trends/insights to the line of businesses. The data must influence the implementation of business corrective/improvement actions with the aim of improved customer experience.
Build the member base (market share) - Initiate actions to acquire new members and implement approved lead generation and sales promotions with targeted communication to participating employer groups and members. Ensure retention of membership.
Manage and coordinate corporate events.
Ensure ongoing data integrity of the member database.
Manage and oversee talent retention, transformation, people development, morale, employee movement, and succession planning.
Division management and key stakeholder relations (internally and externally).
Project lead for CMC strategic projects.
Qualifications:
Grade 12 Certificate.
Bachelor's degree in Marketing/Marketing and Communication.
Honours or master's degree would be advantageous.
Driver's License.
Experience:
At least 6-9 years operational experience in Marketing and corporate communications experience, including stakeholder and staff management.
At least 5 years operational experience in Sales and/or business development.
5 years corporate management (may be concurrent with the above).
Knowledge and Skills:
Financial and business acumen.
Understanding the financial services industry from a business perspective, and preferably also the insurance industry.
Advanced marketing knowledge and understanding of markets.
Advanced knowledge and understanding of digital channels and social media.
Public relations and relationship building skills.
Internal and external stakeholder management and engagement skills.
Project management skills and capabilities.
Creative and cross-boundary thinking skills.
People management skills, including proven leadership and coaching skills to ensure positive, inspirational, and visionary leadership.
Ability to plan, control, and organize.
Advanced computer skills, including Microsoft Word, PowerPoint, and Excel.
Capability to confidently interact with Executives and Board members.
Capability to fluently express him-/herself in the English language, both written and verbally.
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