Our client is on the hunt for a Group Digital Marketing Manager with a passion for learning and a knack for digital transformation strategies. This role offers an exciting opportunity to manage performance marketing campaigns, social media, and overall digital marketing activities for a leading organisation. The ideal candidate will demonstrate expertise in advertising management skills, technical marketing, performance marketing, and social media strategy.What you'll do:As a Group Digital Marketing Manager, you will be responsible for planning and managing all digital acquisition activities, including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc. You will work closely with our media agency and specialist teams to achieve acquisition objectives. Your role will also involve measuring and reporting the performance of all digital marketing campaigns against set goals (ROI and KPIs). You will identify trends and insights to optimize spend and performance. Additionally, you will formulate and implement digital marketing strategies and campaigns while coordinating group digital marketing reporting.Plan and manage all digital acquisition activitiesWork on a budget to reach maximum KPI keeping the CAC at the optimum levelMeasure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)Identify trends and insights and optimize spend and performance based on the insightsFormulate and implement digital marketing strategies and campaignsWhat you bring:The ideal Group Digital Marketing Manager brings proven working experience in digital marketing (minimum 5 years), preferably within technology companies such as e-commerce or FinTech. You are proficient in strategising with regards to digital ads platforms such as Meta Ads, Google Ads, Twitter Ads, TikTok Ads. You have experience in setting up platform integration (for mobile app and website) with third parties like Google, Meta, Adjust, Looker studio for campaign set-up and tracking purposes. Your strong analytical skills enable you to make data-driven decisions. Experience in handling programmatic ad buying would be a significant advantage.Proficient in strategy with regards to digital ads platforms such as Meta Ads, Google Ads, Twitter Ads, TikTok AdsExperience in setting up platform integration (for mobile app and website) with third parties (Google, Meta, Adjust, Looker studio) for campaign set-up and tracking purposesStrong analytical skills and data-driven thinkingExperience in handling programmatic ad buying would be a plusWhat sets this company apart:Our client is a leading organisation that values continuous learning and staying updated with industry trends. They offer an inclusive and supportive environment where you can enhance your performance marketing strategies. They believe in the power of digital transformation and are committed to providing their clients with top-notch digital solutions.What's next:Ready to take your digital marketing career to the next level? Apply now!Apply today by clicking on the link. Don't miss out on this exciting opportunity!About the jobContract Type: FULL_TIMEFocus: Product Brand MarketingWorkplace Type: HybridLocation: Cape TownSalary: NegotiableJob Reference: XD2XL9-19DA2215Date posted: 26 September 2024Consultant: Jason Mackenzie
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