About the role:
We are seeking an experienced and dynamic SEO and PPC Specialist to join our team. The ideal candidate will have over 3 years of experience in managing SEO and PPC campaigns for global organisations. This role requires a strategic thinker who can enhance our online presence and drive our digital marketing initiatives to the next level.
Responsibilities:
Develop and implement comprehensive SEO strategies to improve organic search rankings and drive website traffic.
Conduct keyword research, on-page and off-page optimisation, and technical SEO audits.
Manage and optimise PPC campaigns across various platforms including Google Ads and Bing Ads.
Monitor and analyse campaign performance, providing regular reports and actionable insights.
Stay updated with the latest trends and best practices in SEO and PPC.
Manage budget allocation and bid strategies to maximise ROI.
Perform competitive analysis to identify opportunities for growth and improvement.
Candidate requirements:
Minimum of 3 years of experience in SEO and PPC management, preferably in a global organisation.
Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz) and PPC platforms (e.g., Google Ads, Bing Ads).
Strong understanding of search engine algorithms, ranking methods, and web analytics.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Solid understanding of HTML, CSS, and JavaScript as they relate to SEO.
Experience with A/B testing and conversion rate optimisation.
Experience in web development and site speed optimisations is an advantage.
Strong project management skills and the ability to handle multiple projects simultaneously.
Excellent communication and collaboration skills.
Must be able to work independently.
Qualification:
Degree/Diploma in Marketing, Digital Marketing, Google Ads Certifications, SEO Certification course.
Job Type: Full-time
Pay: Up to R38,000.00 per month
Application Deadline: 2024/10/17
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