General Sales ManagerWe are looking for a General Sales Manager to lead store Sales, Marketing, and Fulfilment Staff to achieve volume and customer margin targets by developing sound sales tactical plans, collaborating with all other functions at the store level to optimize the route to market, and continuing to drive reduction in operating costs while ensuring customer service excellence to trade.Functions/ResponsibilitiesPlan and Resource to achieve growth targets in sales areaAnalyse commercial business, route optimisation, and customer service to drive sales and achieve targets at set margin levels.Identify new growth opportunities and areas for improvement. Conduct in-depth SAP analysis to identify growing areas and potential high-priority groups.Develop specific programs for high Customer Margin Business Groups and tactically adapt to increase volume and customer margin.Design and execute effective commercial sales programs and action plans to fully implement the potential reports available.Maintain master data integrity to ensure accurate planning and monitoring of KPIs.Source relevant business information.Analyse and interpret sales and market information to ensure volume/profit growthActively analyse market trends and the sales environment to source sales/profit opportunities.Develop recruitment strategies for relevant market/geographical areas.Identify key focus areas that will drive profitability.Manage and track KPIs relevant to the above.Sales regions analysed per channel to identify sources of volume/profit and allocate time and resources effectively, focusing on specific sales areas.Implement and execute plans as per timelines and all agreed levels of profit margins.Communicate plans to all partners at store level and ensure that commercial targets are included in each department's KPIs for the year.Develop new market opportunities and enhance service levels to current markets by understanding customer needs/demands, competitor behavior, and key deliverables for customer satisfaction.Develop specific programs for high customer Margin Business Groups and tactically adapt to increase volume and customer margins.Develop and drive the best basket solution to high Customer Margin Business Groups to satisfy customer needs.Build capacity through coaching and collaborationCoach and collaborate with other departmental functions (stakeholders).Conduct weekly trade visits to monitor planned calls, general sales discussions, and other customer-related issues.Identify skills gaps per individual and for the team and address them with tactical plans to close gaps.Review and improve performanceEvaluate performance against key performance indicators.Prepare quarterly results monthly and explain them to stakeholders (sales, customer recruitment, customer margin %, route optimisation, delivery recoveries, CSI projects, retail feet, etc.).Understand Makro KPIs and align where appropriate.Conduct regular performance discussions with direct reports.Fulfilment Operations, Optimisation & Customer ServiceManage fulfilment operations, productivity, and all resources to effectively fulfil customer demand.Continue to improve and monitor productivity through systematic reporting (picking, packing, loading, and delivery efficiencies).Manage and strive to improve customer-centric
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