The purpose of this role is to provide strategic leadership, strategy development and execution of brand plans together with the team to maximize growth, brand equity, market share and profitability to meet organizational and brand principal objectives.ResponsibilitiesStrategic Training ImplementationFormulate divisional brand strategies and growth plans to develop each brand in line with global strategies and deliver on the business objectives set to maximize growth, brand equity and brand profitability. Direct, review and strategically drive 3-year brand strategies for approval by brand principal. Implement global brand strategies that are relevant in the local market, always aligned to the brand positioning, where appropriate challenge the marketing team and brand principals to ensure relevance to South African market. Conceptualize and implement new brand strategies for new launches . Formulate distribution and retailer strategies. Ensure brand strategies align with retailer strategies to maximize growth potential . Formulate distribution and retailer strategies aligned to the brand objectives . Review, challenge and approve strategies and business plans for the division as prepared by the teams. Develop customer strategies aligned to the brand. Develop and execute customer strategy aligned to the changing South African market . Challenge the marketing and sales team to think 3 years out in brand sales and strategy development. Alignment of annual wholesale and sell-out forecast & budgets for the brand (push/pull strategy). Ownership of the brand performance and development in the market for wholesale, retail and market share growth. Stakeholder Engagement and ManagementDevelop and maintain key relationships with our respective brand principals, including negotiations. Develop and maintain relationships with all retailers to ensure maximum brand growth. Ensure maximum support is given to our brands in terms of distribution, promotional and marketing support. Build strong relationships with internal and external stakeholders and business partners to achieve the company's strategic objectives. Work in collaboration with all Head Office departments to drive and execute overall business plans. Budget and Financial ManagementManage the divisional P&L to ensure delivery of budgeted brand contribution. Manage standalone boutique (retail) P&L's with Sales team to ensure financial delivery. Review, challenge and approve the sales (wholesale and retail), sell out objectives and A&P budgets for the division as prepared by the teams (Sales and Marketing). Management of brand contractual obligations. Manage and control the profitability matrix of a brand; including but not limited to pricing, co-efficient, margin, ex works, stock days. Ensure A&P budgets align to brand strategies to maximize growth potential. Review, challenge and approve A&P budget for the division as prepared by the teams . Continuous management and risk mitigation of division to ensure financial delivery . New Business DevelopmentResearch and identify new opportunities for growth. Develop sustainable business plans that offer long-term growth and ROI. Market Intelligence Analysis and ReportingIn-depth understanding and assessment of competitors, customer, retail and market trends to identify, maintain and elevate the brand's position within the market place. Adopt strategies accordingly to remain relevant to the shifting dynamics of the market . Analyse, interpret and report on sales/stock data (relevant data), both sell in and sell out to inform key decisions. Team LeadershipLead the team to work in partnership with all stakeholders (internal and external) for effective and successful management of the business. Lead the team to develop, execute and deliver on all business strategies and market growth. Build a high-performance team culture through effective performance management, individual development, and reward and recognition mechanisms resulting in growth, retention of performers and job satisfaction. Develop and implement systems and processes that drive productivity and efficiencies within the team. Key SkillsFormulating strategies and concepts Entrepreneurial and commercial thinking Delivering results and meeting customer expectations Leading and supervising Adapting and Responding to Change Persuading and influencing Analyzing Relationship building and networking Must be commercially astute Qualifications5 years' relevant executive management, brand, retail and leadership experience Proficiency in Microsoft Office Suite (Word/Excel/PowerPoint) Bachelor's degree in Business/Marketing/Communications Postgraduate qualifications are advantageous Luxury brands/cosmetics industry experience are advantageous Must have experience in distribution and retail Must have own car Must be willing to travel locally and internationally
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