Mission/ Core purpose of the JobThe General Manager: Brand and Marketing Communications at MTN Group plays a critical role in shaping and executing the Group's brand strategy across multiple markets. This leadership position is tasked with driving the cohesive and impactful implementation of MTN's brand vision, ensuring that it resonates consistently across all operating companies (OpCos) while adapting to the unique dynamics of each market.ValuesWe at MTN are a purpose and value-led organization. At MTN, we believe that understanding our people's needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y'ello Family is heard, understood and empowered to live an inspired life.Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA's)Key Responsibilities:Brand Strategy Development and Execution:Contribute to the development of the overarching MTN Group brand strategy, ensuring it aligns with the company's long-term business goals.Brand and Cycle Planning:Drive the brand and cycle planning processes, ensuring that brand activities are strategically timed and aligned with key business cycles.Campaign Leadership:Lead the development and implementation of campaign effectiveness approaches, ensuring that all marketing initiatives are customer-centric and deliver on both Return on Objectives (ROO) and Return on Investment (ROI).Stakeholder Management:Collaborate with senior management, including OpCo CMOs, Brand Leads, and divisional heads across Consumer, Business, Fintech, and Digital Services, to drive a unified brand vision.Job Requirements (Education, Experience and Competencies)Education:- Minimum of 4 year tertiary Business/Commercial/Marketing Degree- MBA or Masters in relevant field of study- Chartered Marketer an advantageExperience:- Minimum of 5 - 8 years in senior management, with at least 5 years in strategic brand management.- Experience in a Chief Marketing Officer or equivalent management/commercial role.- Strong background in global/multinational enterprises, preferably in FMCG or telecommunications industries.- Proven experience in multinational brand management, with an understanding of leading practices and trends.Competencies:- Leadership and Strategic Thinking: A self-driven leader with a global mindset, capable of providing thought leadership and strategic direction for worldwide operations.- People and Stakeholder Management: Strong communication skills with the ability to build credibility and manage expectations across all levels, fostering collaboration with internal and external stakeholders.- Problem-Solving: Strong analytical and critical thinking skills, able to evaluate complex problems and develop creative solutions.
#J-18808-Ljbffr
