Senior Manager, Marketing Operations – Temporary Position The Senior Manager of Marketing Operations will concentrate on developing and implementing high-level strategies, operational procedures, and best practices to promote scalability and efficiency across the entire marketing department.
This role serves as a bridge between Marketing Programs, Field Marketing, Operations, and Revenue Marketing, leading optimization projects, setting requirements, and developing strategic workflows and processes.
A successful candidate must have superior knowledge and experience in leading Marketing planning and processes, and technologies that support the day-to-day marketing operations, including top, middle, and bottom of the funnel; deep expertise in managing marketing workflows, and experience with directing a team of marketing experts.
This position is temporary for a duration of 6-8 months, with the possibility of extension.
Responsibilities Direct the team of marketing service providers, managing marketing technologies and automation-related processes to ensure seamless operation and execution. Implement efficient workflows and establish innovative working procedures to enhance the productivity and effectiveness of the marketing department. Monitor and optimize the performance of the marketing operations team. Identify opportunities for process improvements, design scalable solutions, and document procedures to enhance the marketing team's efficiency and foster alignment within the department. Oversee the management and execution of marketing initiatives. Lead the daily execution of marketing initiatives, driving transparency, urgency, and accountability around key marketing projects. Understand, simplify, and prioritize both technical and business requests. Experience: 10+ years of experience with marketing operations, marketing strategies and planning, or marketing shared services. Deep knowledge of MarTech including Salesforce, Pardot, and overall familiarity with the Salesforce ecosystem; certification is a plus. Experience with Account-based Marketing practices and tools (DemandBase, 6sense) would be a strong advantage. Experience with agile (and similar) methodologies. Strong project management skills to implement cross-functional change and coordinate cross-functional teams. Ability to build relationships that enable cross-collaboration with Operations senior management and cross-functional stakeholders. Hands-on, analytical thinker, confident, and self-starter.
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