Findojobs South Africa | Senior Manager: Digital & Marketing Analytics

Senior Manager: Digital & Marketing Analytics
Job Overview Business Segment: Personal & Private Banking
To unlock revenue & efficiency opportunities through effective data management & analysis, turning large and complex data sets into clear and actionable insights. The role involves streamlining reporting and developing clearer ways of visualizing the most important metrics and trends, proactively seeking fresh insights and opportunities, and managing governance around data collection, management & reporting for the digital marketing function as it relates to, but is not limited to, Digital, Social & Ecommerce.
Qualifications Degree in Marketing, Analytics, IT, or equivalent.
Experience 5-7 years advanced in-depth knowledge of marketing technology. Candidates need to be digitally savvy, especially regarding digital development and digital channel engagement. Ability to track, measure, and report on results of various marketing functions to determine ROI. Advanced skills in data segmentation and reporting within a Digital Analytics and Marketing Automation system.
The role requires someone who can navigate conversations and drive adoption and understanding of analytics at all levels of the organization, across teams and management levels. Must be able to identify trends and patterns and recommend long-term solutions to support brand reputation. Investigate and identify digital challenges globally and in-country according to global trends.
Salesforce marketing cloud experience is advantageous.

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