Executive Head of Marketing and Communications Major Bank seeks a quality-driven leader for a key role in developing Integrated Marketing and Communication strategies. Create a powerful brand that is 'people-centric' and connects with targeted communities. Drive enterprise-wide campaigns, activations, and experiences. Develop a positive Value Proposition. This is a great career opportunity with a market leader.
Main Responsibilities: Lead the development of an Integrated Marketing and Communication (IMC) strategy.Conceptualise and implement innovative Marketing and Communication (Internal and External) plans.Partner with Executives and participate in Senior Management and Strategy sessions.Translate Marketing strategies into innovative experiences to foster a culture of transparency and collaboration.Contribute to Employee Brand architecture and position the messages.Collaborate with Brand Experience, Events, Communications, PR, and Design.Communicate different HR touchpoints such as recruitment, graduate programmes, scholarships, and alumni.Lead a cross-functional team to deliver the Marketing brand.Utilise different media, platforms, creatives, events, written articles, and presentations.Create a strong sense of community among employees.Conceptualise and execute activations and experiences through impactful events and communications.Shape the Internal Communications and deliver events to reach employees in South Africa and African markets.Manage the internal reputational issues of the bank and its employees.Orchestrate clear and concise messaging.Lead Brand initiatives to attract top talent and ensure the firm is an 'Employer of Choice'.Create inspiring content for diverse channels.Direct the digital and social media platforms, channels, and content.Monitor the Employee Value Proposition to draw relevant insights.Provide input to budget planning proposals for Senior leadership.Conceptualise campaigns to boost employee engagement and sense of belonging.Lead communication initiatives across multiple regions.Build a strong media profile and manage the Communications value chain as a Media Spokesperson.Other key duties to be discussed at the interview stage.Qualifications and Experience: Marketing or Communications Degree; Hons or Masters is an advantage.Proven track record in Integrated Marketing and Communications at a senior level.Experience within a top Bank, Financial Services firm, Agency, or related industry.Should you be interested in this exciting opportunity: Please submit your CV via the link. You will be directed to our database, Ditto.
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