Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science.
About the role
As the Expert Marketing Manager, you will be responsible for the development and deployment LOC Expert Marketing Health Care Professional Strategy including Where To Play, How To Win and Expert Healthcare Professional Activation Plans for priority brands in collaboration with BU Expert Marketing, LOC Marketing, Omni-CH, Media, CBIA, Medical and Comex (where relevant) teams.
Key responsibilities
Expert Strategy and Planning
Owns, develops, and deploys the LOC Expert Marketing Strategy for related brands and categories in line with BU and Global Expert Programme.
Provides market input for expert strategy and plans, develops, and represents LOC during BU/ global market visits.
A&P Management and Brand Activation:
Owns A&P Management in line with brand objectives, ensures strong ROI and sufficiency of spent in every activity.
Leads the adoption/adaptation of relevant content and manages the approval process for a set of priority brands to achieve expert targets.
Builds brand cycle plans and collaborates with Omni-CH Activation Lead to transform plans into consistent expert journeys via multiple channels.
Owns the creation of Digital, Media and Social Media assets for both Halo and Hero campaigns.
Leads the launch of key innovation on expert channel following BU Expert Marketing guidance.
Market Analysis, Expert Data and Insights:
Identifies Expert insight gaps for a set of Priority Brands and develops action plans to address these gaps.
HHP and Digital Enhancement:
Enhances HHP (Haleon Health Partner website) content (brand/category) and drives assets for campaign activation including webinars, e-mails etc.
Collaborates with Omni-CH Activation Lead and Media teams to build the digital ecosystem per priority brands in line with brand objectives.
HCP and HCO Partnership:
Develops strong networking with Key External Experts (KEEs) / HCOs (associations, societies, universities etc.) and collaborates with them for marketing activities leading speaker advocacy.
Participates on Conferences and Congresses on exhibition stand and leads the implementation of scientific programmes, organises conferences, workshops, webinars for HCPs to drive trust and equity.
Drive performance with FF team:
Collaborates with BU SFE and LOC Medical and Training teams to support creation and planning of training material for LOC Expert Field Force.
Engages & energizes field team (F2F and Remote) on the Expert strategy and cycle plans for a set of Priority Brands across the market.
Supports FF teams for L&L activations.
Compliance and Security:
Maintains compliance with relevant regulations and industry standards.
Delivers management monitoring and reporting on the application and tracking of appropriate governance policies across global expert engagements.
Qualifications and skills
Essential
Bachelor's degree in marketing, Health Science, or related discipline.
5 years business experience with 3+years' experience in Marketing including HCP and/or Medical Marketing preferably with different market operations experience.
Experience in digital marketing is a plus.
Brand/product marketing experience, from developing brand strategy to implementing marketing & sales programs with evidence of performance, ideally for an HCP audience.
Ability to understand science and work with medical and R&D to co-create, understand, and communicate scientific information to both professional and commercial audiences.
Significant experience in developing differentiated content by working with insights and creative healthcare agencies.
Preferred
Developing and maintaining relationships with various stakeholders.
Ability to manage complex, matrix environments including global relationships.
Good understanding of digital capabilities and KPI's.
Data gathering and analysis skills.
Ability to think strategically, effectively manage projects & timelines.
Ability to lead through collaboration, networking, and influence.
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