Expert Marketing Manager OTC & Wellness
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Location: South Africa - Gauteng - Johannesburg
Time Type: Full time
Posted on: Posted Yesterday
Job Requisition ID: 525018
Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.
This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.
About the role
As the Expert Marketing Manager, you will be responsible for the development and deployment of the LOC Expert Marketing Health Care Professional Strategy including Where To Play, How To Win, and Expert Healthcare Professional Activation Plans for priority brands in collaboration with BU Expert Marketing, LOC Marketing, Omni-CH, Media, CBIA, Medical, and Comex (where relevant) teams.
Setting high performance standards with a growth mindset, your role will be crucial to improve Key Expert Brand Performance Measures: Average Weekly Recommendation (AWR), Share of Recommendation (SOR), and Brand Recommended Most Often (BRMO). The role involves being the ambassador to drive the recognition of the value add of Expert Marketing at the LOC level and deliver our overall company goals consistently demonstrating 3 key behaviours of Haleon– Keep it human, Do what matters most, and Go beyond.
Key responsibilities
Expert Strategy and Planning: Owns, develops, and deploys the LOC Expert Marketing Strategy for related brands and categories in line with BU and Global Expert Programme.
A&P Management and Brand Activation: Owns A&P Management in line with brand objectives, ensures strong ROI and sufficiency of spending in every activity.
Market Analysis, Expert Data and Insights: Identifies Expert insight gaps for a set of Priority Brands and develops action plans to address these gaps.
HHP and Digital Enhancement: Enhances HHP (Haleon Health Partner website) content (brand/category) and drives assets for campaign activation including webinars, e-mails, etc.
HCP and HCO Partnership: Develops strong networking with Key External Experts (KEEs) / HCOs (associations, societies, universities, etc.) and collaborates with them for marketing activities leading speaker advocacy.
Drive performance with FF team: Collaborates with BU SFE and LOC Medical and Training teams to support creation and planning of training material for LOC Expert Field Force.
Compliance and Security: Maintains compliance with relevant regulations and industry standards.
Qualifications and skills
Essential
Bachelor's degree in marketing, Health Science, or related discipline.
5 years business experience with 3+ years' experience in Marketing including HCP and/or Medical Marketing preferably with different market operations experience.
Experience in digital marketing is a plus.
Brand/product marketing experience, from developing brand strategy to implementing marketing & sales programs with evidence of performance, ideally for an HCP audience.
Ability to understand science and work with medical and R&D to co-create, understand, and communicate (verbal and written) scientific information to both professional and commercial audiences.
Significant experience in developing differentiated content by working with insights and creative healthcare agencies and adapting this content across multiple markets and channels.
Preferred
Developing and maintaining relationships with various stakeholders and quickly establishing trust-based, credible relationships.
Ability to manage complex, matrix environments including global relationships.
Good understanding of digital capabilities and KPIs.
Data gathering and analysis skills.
Ability to think strategically, effectively manage projects & timelines and communicate through strong verbal and presentation skills.
Ability to lead through collaboration, networking, and influence.
Diversity, Equity and Inclusion
At Haleon, we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives and promotes fair and equitable outcomes for everyone.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
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