Ecommerce Manager

Develop and implement the Online Go-to-Market strategy consistent with the brand's goals. Collaborate cross-functionally with Digital Marketing, Brand, Creative Services, and Planning to create a consumer-centric digital shopping experience. Define the value proposition and ensure a seamless experience from brand advertising through the entire site journey. Manage a seasonal, monthly, and weekly site content calendar to ensure freshness, relevancy, and balance between commerce and brand storytelling. Optimize on-site search and cross-sells to drive conversion rates. Lead in actively optimizing product placement and proposing new merchandise strategies to engage consumers and drive profitable sales. Liaise with clients, and manage product inventory, pricing updates, and general static content changes. Oversee in-site marketing elements update, manage error pages, and unpublish strategy. Collaborate with the design team for website banners and e-newsletters. Set up and distribute e-newsletters, and handle technical queries related to the website. Generate daily and monthly sales reports, analyze online sales data, and stay updated on software or data trends.