E-Mail Marketing Specialist

About the job: E-Mail Marketing SpecialistQualifications:Degree in Communications or Marketing5 years of experience in Business to Consumer marketingExperience in international marketsExperience with customer journey strategy development, reporting, and implementation with a focus on emailsSkills and Knowledge (essential):Customer journey strategy developmentCustomer journey implementation, testing, and reportingData analysisCustomer journey insight generation and optimizationsGA4 (Google Analytics 4)Marketing Cloud (Salesforce marketing tool)MailChimpCompetitor analysisProficient in Google SuiteCopywritingContent creationCampaign managementOptimizing lead conversionResponsibilities:Develop and coordinate full funnel customer journey strategies and manage the implementation thereof on the relevant platforms.Monitor and optimize journeys to achieve set KPI targets.Actively support management to build out CRM strategies guided by market and competitor insights and historic performance.Assist with general marketing administrative tasks and continually strive to optimize processes to work more seamlessly.
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