Director: Marketing LifeCheq is a fintech business operating in South Africa, specialising in personal finance.
Our unique holistic approach to financial advice and our market-leading advice platform has redefined the category.
We operate the fastest growing and one of the largest financial advice platforms in the mass affluent market.
We're looking to scale our operations significantly in an exciting new chapter.
Our technology touches consumers, financial advisors, and large financial institutions.
Our mission is to give everyone access to high quality, personalised, holistic financial advice.
If successful, you will be playing a key role in bringing holistic financial advisers to millions of clients.
As we scale our operations globally, we recognise the critical role that a robust marketing function plays in our growth.
Hence, we are seeking a highly skilled Director of Marketing to spearhead our marketing strategy and operations.
Key Responsibilities: Product Marketing Leadership Develop and lead a discipline of product marketing consistent with our operating model of cross-functional product teams, following best practices in the tech industry.
Hire, train, and develop product marketers who will work closely alongside our product managers as part of growth-focused cross-functional squads.
Drive product marketing initiatives that support our business goals and product adoption.
Brand Development and Management Develop and execute a comprehensive brand strategy that balances both our Enterprise and Marketplace lines of business.
Position LifeCheq in the minds of potential partners, prospective employees, regulatory bodies, and potential investors Create and maintain brand guidelines to ensure consistency across all touchpoints.
Enterprise Customer Relationship Management Collaborate closely with Account Executives to bring a strategic lens to deepening relationships with large enterprise clients.
Develop and implement strategies to increase mindshare and partnership attitudes among partner organisations at all levels.
Oversee the creation and execution of internal publications, events, functions, awards, and profile-building activities for enterprise clients.
Marketing Strategy and Execution Develop and implement comprehensive marketing strategies aligned with business objectives for both our enterprise and marketplace business lines.
Lead the creation and execution of marketing campaigns across various channels, including digital, social media, content marketing, and traditional media.
Analyse market trends, competitor activities, and customer insights to inform marketing strategies and tactics.
Team Leadership and Development Build and lead a high-performing marketing team, including product marketers, brand specialists, and customer relationship managers.
Foster a culture of innovation, creativity, and data-driven decision-making within the marketing department.
Collaborate effectively with other departments, including Product, Sales, and Customer Success, to ensure alignment of marketing efforts with overall business goals.
Budget Management and ROI Develop and manage the marketing budget, ensuring efficient allocation of resources across various marketing initiatives.
Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing efforts and demonstrate ROI.
Thought Leadership and Industry Positioning Represent LifeCheq at industry events, conferences, and in media interactions to establish the company as a thought leader in fintech and financial advice.
Contribute to the development of thought leadership content that positions LifeCheq as an innovator in the financial advice space.
Qualifications: Bachelor's degree in Marketing, Business, or related field.
MBA is a plus.
10+ years of progressive experience in marketing roles, with at least 5 years in a senior management position in a technology or fintech company.
Proven track record of developing and executing successful marketing strategies in B2B and B2C environments.
Strong understanding of product marketing principles and practices in the software/tech industry.
Experience in building and managing brands, particularly in a dual B2B and B2C context.
Demonstrated ability to lead and develop high-performing marketing teams.
Excellent communication and interpersonal skills, with the ability to interact effectively with stakeholders at all levels.
Strong analytical skills and data-driven approach to decision-making.
Experience in marketing within the financial services or fintech sector is highly desirable.
Familiarity with emerging markets and their unique challenges and opportunities is a plus.
What We Offer: In addition to your competitive salary, medical and insurance benefits, you'll enjoy some great perks including: A dynamic and challenging role in a rapidly growing company with ambitious goals.
A seat at the table in strategic decision-making processes.
Remote-first: We're a remote-first business, with a setup that optimizes for async work.
Maternity Leave Benefits: Bond with your little one while on paid maternity and paternity leave.
Competitive compensation package including equity.
Opportunities for international travel and exposure.
A collaborative, innovative, and supportive work environment.
This is a permanent, full-time position.
While the role can potentially be done remotely, we strongly prefer candidates based in South Africa.
For exceptional candidates, we are open to remote work arrangements, provided they can travel to South Africa 3-4 times a year.
LifeCheq is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
