Digital Media Strategist

Main purpose of the job: The mid-weight digital media strategist will develop and implement digital media strategies to drive client success. This role requires a strong understanding of digital marketing channels, data analytics, and campaign optimisation. The ideal candidate will have proven experience in creating and managing digital media campaigns, with a focus on delivering measurable results. Main responsibilities: Develop and execute comprehensive digital media strategies aligned with client objectives and budgets.Manage and optimise digital media campaigns across various channels, including social media, search engines, display, and programmatic.Conduct in-depth market research and audience analysis to inform strategy and targeting.Monitor campaign performance, analyse data, and generate insights to drive continuous improvement.Collaborate with creative teams to develop compelling ad creatives and content.Prepare and present strategic recommendations, reports, and performance insights to clients.Stay current with digital media trends, tools, and best practices to ensure innovative and effective strategies. Key competencies/skills: Bachelor's degree in marketing, digital media, communications, or a related field.(3-5) years of experience in digital media planning and strategy, with a strong track record of successful campaign management.Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads, programmatic tools).Strong analytical skills and experience with data analysis and reporting tools (e.g., Google Analytics, Excel).Excellent communication and presentation skills.Ability to manage multiple projects and meet deadlines in a fast-paced environment.Familiarity with SEO, SEM, and social media marketing strategies is a plus.
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