This advertiser has chosen not to accept applicants from your region.Job Purpose:Responsible for planning, managing & maintaining the company's digital marketing campaigns in a bid to enhance brand awareness, drive web traffic, and acquire leads/customers from various digital marketing touchpoints.Principal Duties and Responsibilities:Website Management & enrichment supporting all websites in Sub Saharan Africa.Analyse website performance metrics and recommend opportunities for improvement.Proficient in using tools such as GA4, SEMRush, and Searchmetrics to provide actionable insights.Complete regular audits alongside the SEO team to ensure website accuracy, performance, and reliability.Deliver comprehensive monthly reports on website performance, SEO rankings, and paid search campaigns in a timely fashion.Conduct keyword research and competitor analysis to inform content optimisation and paid search campaign planning alongside the PPC Agency.Responsible for developing digital marketing strategies, planning, and managing digital marketing campaigns that promote our brand, products, and services.Responsible for designing and overseeing all aspects of our digital marketing activities including SEO/SEM, social, blogging, paid, Google My Business, and display advertising campaigns.Work with the Digital marketing analyst to achieve marketing effectiveness by identifying short-term and long-range issues and opportunities that must be addressed.Oversee and collaborate with the Digital analyst to compile reports and competitor analysis for the business.Responsible for developing and monitoring digital campaign budgets.Coordinate and project manage the marketing teams' digital marketing deliverables.Support SSA, Moz, and EA regions' digital marketing activities.Stay up to date with the latest technology and best practices.Minimum Requirements:Bachelor's degree in Marketing, Advertising, or a related field. At least 5 years experience in a digital marketing role.Skills/Knowledge:Project Management Skills.Complete knowledge of the latest digital marketing trends and techniques.Experience with various digital marketing tools and software like Google Analytics, Google AdWords, SEMRush, and SearchMetrics.Well-written communication across channels.Experience of SEO/SEM.Excellent analytical and problem-solving skills.Good time management and organizational skills.Strong communication and presentation skills.A team player with the ability to work independently.Displaying good multitasking abilities.Ability to work under pressure and manage strict deadlines.Ability to offer excellent customer service.
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