The Digital Marketing Specialist will play a crucial role in developing and executing marketing
strategies to drive brand awareness and lead generation. The ideal candidate will have
extensive experience in B2B SaaS marketing, be proficient in HubSpot, and excel in content
creation and distribution.
Key Responsibilities:
? Develop and Execute Marketing Strategies: Plan and implement comprehensive
marketing campaigns to promote products and services.
? HubSpot Management: Utilize HubSpot for marketing automation, email marketing,
lead nurturing, and CRM management. Optimize and manage HubSpot workflows,
templates, and reports.
? Content Creation: Create compelling and high-quality content, including blog posts,
whitepapers, case studies, infographics, videos, and social media posts.
? Content Distribution: Strategize and execute content distribution across various
channels to maximize reach and engagement. Ensure content is SEO optimized and
aligned with brand messaging.
? Lead Generation: Develop and implement strategies to generate and nurture leads
through various marketing channels. Monitor and report on the effectiveness of lead
generation campaigns.
? Analytics and Reporting: Analyze marketing data to measure the success of
campaigns and provide insights for continuous improvement. Prepare regular reports on
marketing performance.
? Collaboration: Work closely with the sales, product, and customer success teams to
ensure marketing efforts align with business goals and customer needs.Key Attributes and Qualifications:
? Experience: Minimum of 5 years of B2B SaaS marketing experience.? HubSpot Expertise: Proven experience in using HubSpot for marketing automation andCRM.? Content Skills: Strong skills in content creation and distribution with a portfolio ofsuccessful content marketing campaigns.? Analytical Mindset: Ability to analyze data, derive actionable insights, and adjuststrategies accordingly.? Creative Thinking: Innovative and creative approach to marketing with the ability tothink outside the box.? Communication: Excellent written and verbal communication skills.? Team Player: Ability to work collaboratively within a team environment and acrossdepartments in a remote environment.? Education: Bachelor's degree in Marketing, Business, Communications, or a relatedfield.
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